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buySAFE, Inc. Releases a Breakthrough White Paper that is a Must Read for Every Internet Retailer Interested in Increasing Website Conversion
Date:3/11/2010

buySAFE, Inc., the leading provider of consumer confidence and website conversion solutions, announced the release of a free white paper that provides new insights into the consumer confidence problem faced by all online retailers. Online shoppers have a confidence problem, which translates into a conversion problem for online merchants. Eliminating consumer uncertainty is a challenge for all online merchants, regardless of size. The question is, how can merchants address their shoppers’ concerns and benefit their business in the process?

Arlington, VA (PRWEB) March 11, 2010 -- buySAFE, Inc., the leading provider of consumer confidence and website conversion solutions, announced the release of a free white paper that provides new insights into the consumer confidence problem faced by all online retailers.

Online shoppers have a confidence problem, which translates into a conversion problem for online merchants. Eliminating consumer uncertainty is a challenge for all online merchants, regardless of size. The question is, how can merchants address their shoppers’ concerns and benefit their business in the process?

The white paper identifies and explains the drivers of online shopper uncertainty -- which is based on the two primary concerns of information security and merchant reliability. It explores the root causes of online shopper uncertainty and quantifies in an easy to understand manner the financial impact this consumer confidence problem has on the sales and profitability of Internet merchants.
A simple, but highly common sense-based framework gives online merchants a powerful new tool for determining whether they have fully addressed their customers’ needs across all dimensions. And in closing provides a detailed description of a buySAFE solution and how it “fits” relative to other offerings on the market today.

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Source: PRWeb
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