BurrellesLuce White Paper Gives Advice on Turning Twitter Connections Into Community Buildi...(ve for meeting hosts and five for attend...),Health

When a Twitterview or Tweetup is over, the white paper says, PR practitioners should monitor and measure the resulting coverage to track and understand how their efforts are playing out in the social media. "From there, you can either replicate or tweak your initiatives to ensure you're making the maximum impact possible."

"From Twitterviews to Tweetups: Putting the Social in Media" is available free of charge from BurrellesLuce by visiting http://www.burrellesluce.com/twitterrelease.

About BurrellesLuce:
BurrellesLuce is committed to supporting PR professionals in every step of their media relations journey. The company strives to achieve that objective by providing practical and affordable public relations software and services for media planning, media monitoring, and media measurement. Its online media relations portal, BurrellesLuce 2.0, delivers news content, as well as enabling clients to identify and connect with journalists and bloggers, track media coverage, and assess the impact of their outreach efforts. It is also through the portal that clients gain access to BurrellesLuce iMonitor, a self-guided media monitoring tool that powers instant searches of local, national, and international news from free and subscription sources, including social media.

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Read the full story at http://www.prweb.com/releases/2009/07/prweb2629344.htm.