BurrellesLuce White Paper Gives Advice on Turning Twitter Connections Into Community Buildi...( A white pape...),Health

A white paper just issued by BurrellesLuce, the leader in media relations services, explains how PR professionals can add a vital dimension to their Twitter activity by regularly conducting interviews on Twitter (Twitterviews), and hosting or attending offline meet-ups of Twitter followers (Tweetups).

Livingston, NJ (PRWEB) July 13, 2009 -- A white paper just issued by BurrellesLuce, the leader in media relations services, explains how PR professionals can add a vital dimension to their Twitter activity by regularly conducting interviews on Twitter (Twitterviews), and hosting or attending offline meet-ups of Twitter followers (Tweetups).

Titled "From Twitterviews to Tweetups: Putting the Social in Media," the document describes concrete steps that public relations practitioners should take to gain optimal benefit from the widely used micro-blogging tool. The white paper also features a concise glossary of terms often used in connection with Twitter.

Half of all respondents to a recent BurrellesLuce survey said they are active Twitter participants. With that statistic in mind, the white paper asserts that "the focus has shifted from racking up followers to creating meaningful content on which to form strong relationships."

One major reason Twitterviews are becoming more popular, says the white paper, is that they are conducted in real time, which significantly fosters audience involvement. To obtain the most value from that involvement, the white paper offers ten "must do" actions: six that should be taken before the Twitterview, two during the event, and two afterwards.

The white paper describes a Tweetup as a place "where the virtual meets the real," and it offers ten Tweetup tips--fi
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