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beBetter Awarded WV Quitline Contract

Will provide tobacco cessation services for three more years

CHARLESTON, W.Va., Oct. 4 /PRNewswire/ -- West Virginia-based beBetter Networks, Inc. (beBetter) has been awarded the West Virginia Tobacco Quitline contract issued by the Department of Health and Human Resources for the Bureau for Public Health and the Bureau for Medical Services Medicaid Program. As the original vendor for the Quitline, beBetter will provide cessation services to West Virginia residents and West Virginia Medicaid members.

"We are fortunate to be a part of an industry and a movement that focuses on helping people lead longer, healthier lives by being tobacco free," said Ralph Gaines, president and CEO of beBetter. "We believe our unique value to the state and our key differentiator comes from our focus on West Virginia and the unparalleled experience we have with every aspect of the cessation efforts taking place in the state."

Research shows that tobacco users are most successful with quitting when they have support. beBetter provides comprehensive cessation services including direct home delivery of nicotine replacement therapy, one-on-one telephone counseling, Web support and educational literature. Services are customized to address each tobacco user's habit and lifestyle.

beBetter's full-scale distribution center allows for the procurement of nicotine replacement therapy including nicotine patches, gum and lozenges. In addition, beBetter will work with Rational Drug Therapy Program to provide West Virginia Medicaid members with prescription authorization on nicotine replacement therapies.

According to the 2005 Annual Report developed by beBetter, the total investment in the West Virginia Tobacco Quitline was $1.81 million and the one year average cost savings, including both direct health care and productivity costs was $8.8 million yielding an average return on investment of 744%. Thus for every $1 invested in the program, there was an average cost savings of $7.44.

beBetter, formerly known as Partners in Corporate Health, Inc., was the original developer of the YNOTQUIT Line which launched in July of 2000. Today the Quitline, known as the West Virginia Tobacco Quitline, is considered one of the most successful quitlines in the country having enrolled over 50,000 participants, obtaining quit rates of approximately 27 percent (higher than the average quitline quit rate) and satisfaction rates of 98 percent.

"As the original developer and deliverer of these services for the State of West Virginia and as a West Virginia-based business, we are honored to have the opportunity to continue the outstanding efforts which we have provided to the state over the past seven years," said Gaines.

West Virginia residents and West Virginia Medicaid members can access the Quitline by calling toll-free 1-877-966-8784 or visiting

beBetter Networks, Inc. delivers a 20-year history of proven success in worksite health-risk management programs, which are based on the principle "What can be measured can also be managed." The company's practical healthy living programs help individuals take action toward protecting or improving their health, and build upon employer strategies aimed at reducing health care costs and maximizing productivity. The union of beBetter's experience and the customer's voice are essential in satisfying client goals and expectations.

SOURCE beBetter Networks, Inc.
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