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Baylor Health Care System's Patient Testimonial Ad Campaign Wins National Award
Date:12/11/2009

DALLAS, Dec. 11 /PRNewswire-USNewswire/ -- They feature real patients, real stories and are now real winners. Baylor Health Care System's advertising campaign titled "Real Patients, Real Stories" won Platinum in the Best Branding Campaign from HealthLeaders Media's annual awards event held in Chicago this fall.

Baylor teamed with the Dallas-based advertising agency Revel United, to create the non-traditional spots. The documentary-style ads feature actual patients who candidly - and without scripting -- describe their health care experiences at Baylor.

"The campaign has been so successful because it features real patients in their own words," says Steve Tatum, vice president of marketing, Baylor Health Care System. "Viewers can connect with these spots and it shows that patients are truly at the center of all we do."

According to Revel's founding managing partner Mark Stafford, his company wanted to break through typical health care advertising to engage the audience directly and emotionally.

HealthLeaders Media selected the winning campaigns based on four criteria: How well the organization defined its objectives and strategy; how well the campaign aligned with the goals and objectives; measurement of return on investment; and finally creativity, messaging, and quality. Platinum, gold, silver, and distinction awards were given to small, medium, and large hospitals in each category for campaigns launched during 2008.

Baylor Health Care System's branding has garnered attention from other groups as well. The "Real Patients, Real Stories" ad campaign has also been selected as a finalist for the CLIO Healthcare Awards and the Baylor Health System website recently won a Gold Award at the Healthcare Internet Conference.

The entire "Real People, Real Stories" ad campaign can be found online at www.BaylorHealth.com/
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SOURCE Baylor Health Care System
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