Anthem Blue Cross and Blue Shield in Wisconsin Harnesses Social Media to Interact wi...(rget'_new' target'_new' href http://www....),Health

Additionally, Anthem is utilizing Facebook (www.facebook.com/anthemhealthfootprint) to create a community where people can interact with Anthem and with each other, and learn about how our health is connected and how one person's healthy behaviors can positively affect someone else's health behaviors. Anthem is also launching a brand channel on YouTube (www.youtube.com/AnthemHealthConnects) to create a vital and viral community around health and wellness.

"Building relationships with our members and showing the human face of our company is critical, especially today when so many rely on online tools and communications for all aspects of their life, but even more so with something as personal as health care," said Kate Quinn, vice president of corporate marketing for Anthem's parent company. "Social media provide a great opportunity for us to engage our members, listen to them and be more responsive."

About Anthem Blue Cross and Blue Shield in Wisconsin

In Wisconsin, Anthem Blue Cross and Blue Shield is the trade name used by Blue Cross Blue Shield of Wisconsin ("BCBSWi") and Compcare Health Services Insurance Corporation ("Compcare"), independent licensees of the Blue Cross Blue Shield Association. (R)ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Wisconsin is available at ww
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