Zurado's PXT Wireless Technology Provides Users with On-The-Spot Information About Nea... (er Todd Marques says "We provide in...)

Zurado's PXT Wireless Technology Provides Users with On-The-Spot Information About Nearby People

Date:11/19/2008

er Todd Marques says, "We provide information suppliers and consumers with a simple, reliable means to transmit and receive on-the-spot information about all kinds of things. We offer communication technology -- and that now includes a tool to simplify the creation of social networking content. Down the road we may introduce additional special-purpose tools to support other content areas. But our focus will remain on technology. Our PXT users will remain in charge of content: they are responsible for creating their content – be it personal or commercial in nature, for managing that content, and for deciding who does and doesn't see it. We never look at our users' content, advertisers never see it, and we don't store it on our servers. The content belongs to our users."

Because Zurado does not store personal profiles, users must download them to their own computers and mobile phones after they are created. When users return to edit their profiles, they must first upload them. The template provided by Zurado manages uploading and downloading operations.

In typical online sites personal profiles reside on servers where they are browsed over the internet by users who are registered on those sites. By contrast, PXT profiles actually reside on the information supplier's mobile phone and they are accessed directly by nearby information consumers via a Bluetooth link.

With PXT there is no need for information consumers or suppliers to register on a site. To become an information consumer one need only download the Probe software. Similarly, to become an information supplier, one need only download Portal software and then create a profile by using the new social networking template.

Probe users don't need to know peoples' names or anything else about them in order to access their profiles; ordinarily they just need to be within 30 ft of them. Of course PXT information suppliers have access control capabilities in
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