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Zounds! - Sarasota and Port Richey 'Hear' New Retail Concept Coming
Date:2/29/2008

Grand Openings to Feature Cincinnati Reds Great, Doug Flynn, and Pitching

Legend Tommy John

SARASOTA, Fla. and PORT RICHEY, Fla., Feb 29 /PRNewswire/ -- Zounds Hearing, a unique manufacturing and retail company focused on providing hearing aids with state-of-the-art fidelity, price point and professional service, opened its doors recently in the Westfield Sarasota Square Mall (Sarasota) and Gulf View Mall (Port Richey).

Years ago, Zounds Founder Sam Thomasson, promised his hearing-impaired daughter that he would create a new hearing aid to overcome her annoyance with her aids due to excessive feedback, poor sound quality and discomfort in the ear. That promise led him to create the technology behind Zounds and raise the necessary funds to expand nationally, including Western Florida.

"I'm excited to bring Zounds' technology to Sarasota and Port Richey. Hearing loss affects millions of Americans-senior citizens to teenagers-and many are unhappy with their hearing aid performance," said Thomasson, "It's Zounds' mission to change this negative perception and develop and provide hearing aids with the best sound quality available."
-- The official Sarasota grand opening, featuring former Cincinnati Reds

infielder Doug Flynn, will take place on Wednesday, March 5, at

10:30 a.m. in the Sarasota Square Mall

-- The official Port Richey grand opening, featuring baseball pitching

legend Tommy John, will take place on Wednesday, March 5, at 3:00 p.m.

in the Gulf View Mall

Growing Hearing Loss

According to a MarkeTrack survey, hearing loss affects about 10 percent of the U.S. population, while three in 10 people above age 60 are affected by hearing loss. However, only 20 percent of those that need hearing aids actually wear them.

Zounds hearing aids are based on three distinct technology and design innovations --
1. Enhanced noise cancellation that eliminates up to 90 percent of

background noise for exceptional voice clarity and enhanced feedback

cancellation that virtually eliminates the squealing that traditional

aids are known for. The revolutionary hearing aids are also

rechargeable and come with a remote control to fine tune one's

listening experiences throughout the day or night.

2. It takes less than two hours to test, fit, and program by a licensed

professional rather than the weeks needed for traditional aids, as well

as rechargeable aids that eliminate the need to buy/replace tiny

batteries.

3. The streamlined design also allows Zounds to charge half the price of

current premium hearing aids: One aid costs $1,299, and a pair costs

$2,499 (simple financing is available).

Grand Opening Brings Baseball Fever --

The crack of the bat, the cheer of the crowd, the umpire's calls -- all are essential elements of enjoying the game of baseball -- need proper hearing to be experienced. Zounds is bringing spring training to its hearing centers. All ages are encouraged to join the official ribbon cutting ceremony.

Sarasota: Autographs and meet-and-greets with Cincinnati Reds' Gold Glove winner, Doug Flynn, and the Sarasota Reds team mascot, RalliGator. The grand opening festivities start at 10:30 a.m. on Wednesday, March 5 at the Zounds Hearing Center in Westfield Sarasota Square Mall near JC Penney.

Port Richey: Autographs, photographs and meet-and-greets with baseball legend, Tommy John and musical entertainment. The grand opening festivities start at 3:00 p.m. on Wednesday, March 5 at the Zounds Hearing Center in Gulf View Mall near Dillard's.

The Sarasota and Port Richey locations make this the fifth and sixth Zounds Hearing Center in Florida. This week the company officially opens another location in Moorestown, New Jersey.

About Zounds

Zounds Hearing designs, manufactures, and markets high performance hearing aids for use with mild, moderate, and moderate/severe hearing impairments. Headquartered in Mesa, Arizona, the company's technology enables superior product performance, lower price, and a faster purchase process through its branded hearing centers. Zounds utilizes a combination of internally developed research and exclusive, licensed technology developed by Acoustic Technologies. Zounds aids are available through a network of state-of-the-art Zounds Hearing Centers in Arizona, Florida, Missouri, Pennsylvania and New Jersey. For more information, please visit http://www.ZoundsHearing.com or call 1-888-5ZOUNDS.


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SOURCE Zounds Hearing
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