On-the-go snacking and mobile devices more appetizing than sit-down meals
COLUMBUS, Ohio, Oct. 25 /PRNewswire/ -- Americans increasingly are attached to portable devices such as laptops, mobile phones and MP3 players, shifting their appetites into eat-and-run mode. According to a recent survey(1) conducted for the makers of ZonePerfect(R) Nutrition Bars (at http://www.ZonePerfect.com), nearly one in three Americans ages 18-34 has eaten a meal on the go in order to multitask and spend more time using personal mobile devices.
The survey found 30 percent of Americans ages 18-34 spend more time snacking on digital content than on actual food during a typical day, and half confess to interrupting a sit-down meal to use or check a personal mobile device. Additionally, 35 percent of Americans ages 18-34 have shortened a lunch break or meal because of information received on a mobile device, and one in four has skipped a meal altogether to accept a phone call, check email and/or use another device.
"In a perfect world, people take time to eat uninterrupted, sit-down meals," says Chris Scoggins, division vice president of Marketing for Abbott Nutrition's Healthy Living brands. "But people aren't stopping for lunch -- they're checking their email and voicemail. ZonePerfect Nutrition Bars give them the energy they need to keep pace with today's technology-infused world, while providing great taste and balanced nutrition."
The survey also discovered that only 10 percent of Americans spend at least one hour for lunch on an average weekday, and more than half spend less than 30 minutes eating lunch during the average weekday. Rather than spend those precious 30 minutes munching on empty-calorie snacks from the vending machine, it is important to choose nutritious foods with protein, vitamins and minerals.
"Just as all-in-one devices like camera phones with email make technology more convenient by combining multiple uses, ZonePerfect Bars take the same approach with food -- combining nutritional benefits into one great-tasting, portable bar that allows people to get on with their busy day," Scoggins says.
Personal devices such as mobile or wireless phones, digital assistants, laptop computers, portable gaming devices and/or MP3 players are in the hands of 79 percent of Americans, according to the survey. Nearly three-quarters of that group use their mobile devices at least 15 minutes per day with 31 percent "plugged in" for more than an hour each day during the average weekday.
ZonePerfect All-Natural Nutrition Bars provide balanced nutrition for busy people who refuse to sacrifice great taste. ZonePerfect Bars are a good source of 19 essential vitamins and minerals and contain 180-210 Calories and 14-16 grams of protein per serving. All ZonePerfect Nutrition Bars contain an ideal balance of carbohydrates, protein and fat to keep on-the-go consumers satisfied. They are available in 16 flavors that appeal to taste preferences at any time of day. For more information, visit http://www.ZonePerfect.com.
About Abbott Nutrition
Abbott Nutrition (http://www.AbbottNutrition.com) develops and markets a wide range of science-based infant formulas, medical nutritionals, nutrition and energy bars, and related products to support the growth, health and wellness of people of all ages. Abbott Nutrition's internationally recognized brands include the Similac(R) brand of infant formulas; the Gain(R) brand of growing-up milks for older babies and toddlers; the PediaSure(R) brand of nutritionals and snacks for children; and the Ensure(R) brand of adult nutritionals.
Additionally, Abbott Nutrition is a leader in medical foods clinically shown to address the distinct dietary needs of people with serious health conditions or special nutrient requirements, such as the Glucerna(R) brand of nutrition shakes and bars for people with diabetes. Abbott Nutrition also offers specialized nutrition products to meet the unique needs of competitive athletes.
Abbott (NYSE: ABT) is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company employs 65,000 people and markets its products in more than 130 countries.
Abbott's news releases and other information are available on the company's Web site at http://www.abbott.com.
(1) Survey conducted for ZonePerfect by Ipsos Insight, July 2007.
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