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ZonePerfect(R) Survey Finds Americans Are Overfed on Technology, Underfed at the Dinner Table
Date:10/25/2007

On-the-go snacking and mobile devices more appetizing than sit-down meals

COLUMBUS, Ohio, Oct. 25 /PRNewswire/ -- Americans increasingly are attached to portable devices such as laptops, mobile phones and MP3 players, shifting their appetites into eat-and-run mode. According to a recent survey(1) conducted for the makers of ZonePerfect(R) Nutrition Bars (at http://www.ZonePerfect.com), nearly one in three Americans ages 18-34 has eaten a meal on the go in order to multitask and spend more time using personal mobile devices.

The survey found 30 percent of Americans ages 18-34 spend more time snacking on digital content than on actual food during a typical day, and half confess to interrupting a sit-down meal to use or check a personal mobile device. Additionally, 35 percent of Americans ages 18-34 have shortened a lunch break or meal because of information received on a mobile device, and one in four has skipped a meal altogether to accept a phone call, check email and/or use another device.

"In a perfect world, people take time to eat uninterrupted, sit-down meals," says Chris Scoggins, division vice president of Marketing for Abbott Nutrition's Healthy Living brands. "But people aren't stopping for lunch -- they're checking their email and voicemail. ZonePerfect Nutrition Bars give them the energy they need to keep pace with today's technology-infused world, while providing great taste and balanced nutrition."

The survey also discovered that only 10 percent of Americans spend at least one hour for lunch on an average weekday, and more than half spend less than 30 minutes eating lunch during the average weekday. Rather than spend those precious 30 minutes munching on empty-calorie snacks from the vending machine, it is important to choose nutritious foods with protein, vitamins and minerals.

"Just as all-in-one devices like camera phones with email make technology more convenie
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SOURCE Abbott
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