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ZoneDiet.com Survey Reveals That Body Insecurity Prevents Nearly Half (49%) of Americans From Engaging in Summer Activities
Date:6/18/2009

Zone Diet makes it easy for men and women to achieve a healthy balance and enjoy the outdoors

DANVERS, Mass., June 18 /PRNewswire/ -- If you've thought twice about attending a pool party because of the swimsuit requirement, you're not alone. A new survey from ZoneDiet.com reveals that 70 percent of Americans are self-conscious about the way their body looks during the summer - and nearly half (49 percent) admit insecurities keep them from engaging in warm-weather activities.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090618/NE34523 )

The study also found that more than eight in 10 (84 percent) Americans frequently think about their weight and build. On average, men and women focus on their body eight times per day - nearly 60 times a week. Of those feeling ill-at-ease, 85 percent are specifically unhappy with their abdominal/stomach region.

Health Is a Priority

The first day of summer can trigger swimsuit anxiety, often sending people in search of quick solutions -- rather than long-term balance -- to offset poor eating choices. Nearly a third (32 percent) of Americans admit they would increase their exercise regiment to "get away" with eating more of their favorite foods without worrying about weight gain.

The good news is that when it comes to staying healthy and fit, most Americans have the right intentions in mind. Four in five (81 percent) would increase their exercise routine to keep their heart functioning well and 80 percent would do so to mitigate the risk of health conditions.

Finding Balance

To help consumers fin
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SOURCE ZoneDiet.com
Copyright©2009 PR Newswire.
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