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Zix Corporation and Blue Cross Blue Shield of Massachusetts Expand the Industry's Largest e-Prescribing Program
Date:3/2/2009

e-Prescribing industry's longest running program adds additional users with Zix Corporation

DALLAS, March 2 /PRNewswire-FirstCall/ -- Zix Corporation (ZixCorp(R)) (Nasdaq: ZIXI) and Blue Cross Blue Shield of Massachusetts (BCBSMA) today announced a contract to add another 400 e-Prescribing physicians in 2009. Zix Corporation and Blue Cross Blue Shield of Massachusetts are extending their successful e-Prescribing program which is now entering its sixth year. Under the contract terms, Zix Corporation will immediately begin recruiting and deploying PocketScript(R) e-Prescribing services to 200 physicians in Massachusetts. A further 200 prescribers will be recruited and deployed following the full release of the latest version of PocketScript(R) which is scheduled for early in the second quarter.

This latest expansion is yet another step to ensure widespread adoption of e-prescribing in Massachusetts. BCBSMA previously announced that e-prescribing is a requirement for any physicians seeking to qualify for BCBSMA incentive programs. BCBSMA is supporting e-prescribing in an effort to continuously improve the quality, affordability, and efficiency of care for its members. The new requirement applies to both primary care physicians and specialists.

During 2008, Massachusetts e-prescribers transmitted more than 4.0 million electronic prescriptions. The program averaged 331,500 electronic prescriptions transmitted each month and increased overall prescription volume to 17.8 million total electronic prescriptions sent to date by the program's prescribers. In 2008, 82,600 e-prescriptions were changed or cancelled due to a drug-to-drug or drug allergy warning. This safety improvement is representative of 2% of the overall electronic scripts.

About Blue Cross Blue Shield of Massachusetts'/>"/>

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