- Originators of powdered energy drink mix category set to reach more than
$30 million in sales this year
MILL CREEK, Wash., Sept. 18 /PRNewswire/ -- Zipfizz announced today that it is on track to sell more than $30 million of its line of healthy, all-natural energy drinks in 2007. The company, which was founded in 2004 by president and CEO Riley Livingston, has recently announced major new additions to its product line and launched its first TV advertising campaign.
Zipfizz, which comes in four flavors (citrus, berry, pink lemonade and newly introduced orange soda), has 10 calories, no sugar, and just 2 net carbohydrates. It contains 25 nutrients that give an energy boost usually in about 15 minutes. The powdered formula when mixed with 16 to 20 ounces of water transforms into a healthy, energizing performance drink that tastes great and refreshes.
"We were the first to introduce an energy drink in a powdered formulation that comes in our trademarked, resealable tube," Livingston said. "The public has responded very enthusiastically to our packaging and Zipfizz has developed a real following from athletes, office workers, students and people from all walks of life who are looking for a healthy energy boost."
Livingston said fad drinks -- like the newly introduced "Blow" that is packaged like a vial of cocaine -- are "gimmick products" that try to capitalize on the powdered delivery that Zipfizz pioneered. "We've revolutionized the way people consume energy drinks," he said.
Livingston said Zipfizz has produced three TV commercials that focus on the healthy, energy boosting aspect of the company's flagship product. The 30-second commercials, which feature a boxer, golfer and workout scenario, focus on the all-natural aspect of the product as well as showcase how Zipfizz is used. The company recently launched a successful ad campaign in the Seattle marketplace and is now in process of rolling out a larger campaign in other key target markets.
In addition to the original Zipfizz powder, the company markets the Zipfizz Liquid Shot(TM) and Immune Fizz(TM). Zipfizz Liquid Shot is a 4 oz. serving that delivers a long lasting energy boost. It contains a balance of B-12 and electrolytes, which help replenish the body. The all-natural, energy drink contains no sugar and delivers fast results without all the liquid and bloating. Zipfizz Liquid Shot initially came in fruit punch flavor. The company recently announced the introduction of mango, passion fruit and orange flavors.
Immune Fizz is a daily immune boost, multi vitamin with electrolytes which comes in a powder form and is packaged in a slim, single-serving pack. It contains only 10 calories, no sugar, and just 2 carbohydrates. The effervescent formula, when mixed with 16 to 20 ounces of water, offers 28 nutrients and vitamins.
Zipfizz products are available at Costco, QFC, Sam's Clubs, Walgreens, Safeway, Vitamin Shoppe and other retailers. For more information, please visit http://www.zipfizz.com.
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