- Originators of powdered energy drink mix category set to reach more than
$30 million in sales this year
MILL CREEK, Wash., Sept. 18 /PRNewswire/ -- Zipfizz announced today that it is on track to sell more than $30 million of its line of healthy, all-natural energy drinks in 2007. The company, which was founded in 2004 by president and CEO Riley Livingston, has recently announced major new additions to its product line and launched its first TV advertising campaign.
Zipfizz, which comes in four flavors (citrus, berry, pink lemonade and newly introduced orange soda), has 10 calories, no sugar, and just 2 net carbohydrates. It contains 25 nutrients that give an energy boost usually in about 15 minutes. The powdered formula when mixed with 16 to 20 ounces of water transforms into a healthy, energizing performance drink that tastes great and refreshes.
"We were the first to introduce an energy drink in a powdered formulation that comes in our trademarked, resealable tube," Livingston said. "The public has responded very enthusiastically to our packaging and Zipfizz has developed a real following from athletes, office workers, students and people from all walks of life who are looking for a healthy energy boost."
Livingston said fad drinks -- like the newly introduced "Blow" that is packaged like a vial of cocaine -- are "gimmick products" that try to capitalize on the powdered delivery that Zipfizz pioneered. "We've revolutionized the way people consume energy drinks," he said.
Livingston said Zipfizz has produced three TV commercials that focus on
the healthy, energy boosting aspect of the company's flagship product. The
30-second commercials, which feature a boxer, golfer and workout scenario,
focus on the all-natural aspect of the product as well as showcase how
Zipfizz is used. The company recently launched a successful ad campaign in
the Seattle marketplace and is now in process of rolling out a larger
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