Navigation Links
Zimmerman's Latest Win Has Everyone Smiling
Date:10/30/2008

Agency Lands DentalCare Partners and Dental One Business

FT. LAUDERDALE, Fla., Oct. 30 /PRNewswire/ -- The retail experts at Zimmerman announce another win: DentalCare Partners ("DCP") and Dental One ("DO") - leaders in the dental practice management industry - who's $10 million advertising budget will increase as Zimmerman works its retail marketing magic to significantly expand the dental network's number of patients and unit count.

"It was time for us to make an investment in our future, and take advantage of the tremendous opportunity we have to revolutionize our industry. Consequently, we sought the best talent to help us activate that vision, and that meant having Zimmerman at our side," said Doug Brown, CEO of DCP. "We want to build a solid, recognizable retail brand, and we went to the Omnicom shop that is known for doing exactly that."

"This is a company with vision, resources, technology, and a true sense of purpose to change the face of the dental business as we know it," notes Michael Goldberg, EVP, Chief Marketing Officer at Zimmerman. "DCP and DO are literally on a mission to reinvent how the public perceives dental care - it will be easier, more affordable, more accessible."

DentalCare Partners, known for its DentalWorks brand, and its sister company Dental One provide business services to a network of approximately 150 branded dental practices across the country. The companies will work with the Zimmerman team to attain category brand leadership while also driving transactional growth in every single office, every single day.

"Zimmerman has the talent to lead, the experience to execute, and the performance record to deliver," adds Michael Kahan, a Partner at North Peak Capital who sits on the board of both companies. "From big-picture brand strategy and creative expression, all the way down to local market buzz, Zimmerman was the absolute best choice for us."

"DCP and DO are already leaders in high quality, affordable dental care," notes Jordan Zimmerman, Founder of Zimmerman. "Our team shared their vision and understood their business concept which, with the power of Brandtailing(TM), has the potential to bring its clinical excellence to more patients in more locations while driving profitability for the companies."

About DentalCare Partners and Dental One

DentalCare Partners and Dental One provide comprehensive management services to approximately 150 dental practices in 13 states that offer general dentistry and orthodontic services, with many of their practices operating under the DentalWorks brand name. Services provided by both companies include administrative functions, such as accounting, human resources, marketing and finance; recruitment of professional, administrative and support personnel in the practices; and equipment and facility leasing. Combined, the companies will generate 2008 revenue of nearly $200 million. Both DentalCare Partners and Dental One are portfolio companies of MSD Capital and North Peak Capital. Additional information is available at http://www.dentalworks.com and http://www.dental-one.com

About Zimmerman Advertising

Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group(TM) company, is the country's leading national retail brand builder, and the 14th largest advertising agency in the United States, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Washington DC, Chicago, Dallas, San Francisco and Atlanta.

Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


'/>"/>
SOURCE Zimmerman Advertising
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Latest DES Analysis Stresses Importance of Physicians Well-Trained in Implantation Technique and Patient Follow-Up
2. Scientists, physicians present latest findings in personalized cancer treatment and prevention
3. Medicare Prescription Drug Benefit, Nonprofit Hospitals, Ambulatory Surgery Centers, Statistical Methods, and Pay-For-Performance Highlighted In the Latest INQUIRY Journal
4. Health psychologists discuss latest research findings
5. AIDS Action Council Praises Release of Latest State of AIDS in Black America Report
6. PA Governor Rendell Announces Latest Nominations and Appointments
7. The Leukemia & Lymphoma Society Provides Patients with the Latest Information on Myeloma
8. Big Tobaccos Latest Dirty Trick: Deceiving Oregon Voters
9. Actor Joe Pantoliano Discloses Depression; Talks About His Latest Movie and His Sensitive Side
10. The latest about male infertility and testosterone from NewYork-Presbyterian/Weill Cornell
11. Cejka Search Experts Present Latest Developments in Physician and Healthcare Employment at Leading Industry Conferences
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/12/2016)... , ... February 12, 2016 , ... A lot has ... 35 years. A president has access to health and wellness resources most Americans could ... world, no single individual has a schedule as frenetic as the U.S. President. ...
(Date:2/12/2016)... ... February 12, 2016 , ... ... growth in the field of long term care. With that, says Patrick Loughney, ... healthcare professionals in administrative roles in long term care environments. His company, which ...
(Date:2/12/2016)... Aliso Viejo, CA (PRWEB) , ... February 12, 2016 , ... ... by Pixel Film Studios. The new cartoon style themes are great for showcasing pictures, ... with completely customized scene generators, titles like introductions, lower thirds, transitions and a beautiful ...
(Date:2/11/2016)... ... February 12, 2016 , ... Fitbody Personal Training offers outdoor training classes ... way to get fit and healthy. Located in Phoenixville, PA, the classes are structured ... designed for horseback riders who want to lose weight and tone up. This class ...
(Date:2/11/2016)... (PRWEB) , ... February 11, 2016 , ... ... (DMPG) will use the action analytics leader’s population health solutions, MDinsight® and ... clinical support to the Atlanta-area healthcare system. Details of the contract were not ...
Breaking Medicine News(10 mins):
(Date:2/12/2016)... SEOUL, South Korea , Feb. 12, 2016 ... today announced they will form a partnership to ... medicine in cancer. The goal of the collaboration ... with Macrogen,s high-throughput Next Generation Sequencing capabilities toward ... Laboratory Improvement Amendments (CLIA) of 1988 by the ...
(Date:2/12/2016)... Feb. 12 2016  OMS Supply, a large provider ... practitioners, announced today the recent launching of their new ... variety of features that enhance the user experience and ... --> --> ... new company that started in early 2016, they have ...
(Date:2/12/2016)... BUDAPEST , Ungarn, February 12, 2016 ... ein Medizintechnikunternehmen, das sich auf den ungedeckten ... gab heute positive Ergebnisse seines klinischen Forschungsprogramms ... und Asthma-Patienten beschäftigt, ergab Verbesserungen ihrer respiratorischen ... Indiso ltd , ein Medizintechnikunternehmen, das ...
Breaking Medicine Technology: