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Zimmerman's Latest Win Has Everyone Smiling
Date:10/30/2008

Agency Lands DentalCare Partners and Dental One Business

FT. LAUDERDALE, Fla., Oct. 30 /PRNewswire/ -- The retail experts at Zimmerman announce another win: DentalCare Partners ("DCP") and Dental One ("DO") - leaders in the dental practice management industry - who's $10 million advertising budget will increase as Zimmerman works its retail marketing magic to significantly expand the dental network's number of patients and unit count.

"It was time for us to make an investment in our future, and take advantage of the tremendous opportunity we have to revolutionize our industry. Consequently, we sought the best talent to help us activate that vision, and that meant having Zimmerman at our side," said Doug Brown, CEO of DCP. "We want to build a solid, recognizable retail brand, and we went to the Omnicom shop that is known for doing exactly that."

"This is a company with vision, resources, technology, and a true sense of purpose to change the face of the dental business as we know it," notes Michael Goldberg, EVP, Chief Marketing Officer at Zimmerman. "DCP and DO are literally on a mission to reinvent how the public perceives dental care - it will be easier, more affordable, more accessible."

DentalCare Partners, known for its DentalWorks brand, and its sister company Dental One provide business services to a network of approximately 150 branded dental practices across the country. The companies will work with the Zimmerman team to attain category brand leadership while also driving transactional growth in every single office, every single day.

"Zimmerman has the talent to lead, the experience to execute, and the performance record to deliver," adds Michael Kahan, a Partner at North Peak Capital who sits on the board of both companies. "From big-picture brand strategy and creative expression, all the way down to local market buzz, Zimmerman was the absolute best choice for us."

"DCP and DO are already leaders in high quality, affordable dental care," notes Jordan Zimmerman, Founder of Zimmerman. "Our team shared their vision and understood their business concept which, with the power of Brandtailing(TM), has the potential to bring its clinical excellence to more patients in more locations while driving profitability for the companies."

About DentalCare Partners and Dental One

DentalCare Partners and Dental One provide comprehensive management services to approximately 150 dental practices in 13 states that offer general dentistry and orthodontic services, with many of their practices operating under the DentalWorks brand name. Services provided by both companies include administrative functions, such as accounting, human resources, marketing and finance; recruitment of professional, administrative and support personnel in the practices; and equipment and facility leasing. Combined, the companies will generate 2008 revenue of nearly $200 million. Both DentalCare Partners and Dental One are portfolio companies of MSD Capital and North Peak Capital. Additional information is available at http://www.dentalworks.com and http://www.dental-one.com

About Zimmerman Advertising

Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group(TM) company, is the country's leading national retail brand builder, and the 14th largest advertising agency in the United States, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Washington DC, Chicago, Dallas, San Francisco and Atlanta.

Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


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SOURCE Zimmerman Advertising
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