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Zimmerman's Latest Win Has Everyone Smiling
Date:10/30/2008

Agency Lands DentalCare Partners and Dental One Business

FT. LAUDERDALE, Fla., Oct. 30 /PRNewswire/ -- The retail experts at Zimmerman announce another win: DentalCare Partners ("DCP") and Dental One ("DO") - leaders in the dental practice management industry - who's $10 million advertising budget will increase as Zimmerman works its retail marketing magic to significantly expand the dental network's number of patients and unit count.

"It was time for us to make an investment in our future, and take advantage of the tremendous opportunity we have to revolutionize our industry. Consequently, we sought the best talent to help us activate that vision, and that meant having Zimmerman at our side," said Doug Brown, CEO of DCP. "We want to build a solid, recognizable retail brand, and we went to the Omnicom shop that is known for doing exactly that."

"This is a company with vision, resources, technology, and a true sense of purpose to change the face of the dental business as we know it," notes Michael Goldberg, EVP, Chief Marketing Officer at Zimmerman. "DCP and DO are literally on a mission to reinvent how the public perceives dental care - it will be easier, more affordable, more accessible."

DentalCare Partners, known for its DentalWorks brand, and its sister company Dental One provide business services to a network of approximately 150 branded dental practices across the country. The companies will work with the Zimmerman team to attain category brand leadership while also driving transactional growth in every single office, every single day.

"Zimmerman has the talent to lead, the experience to execute, and the performance record to deliver," adds Michael Kahan, a Partner at North Peak Capital who sits on the board of both companies. "From big-picture brand strategy and creative expression, all the way down to local market buzz, Zimmerman was the absolute best choice for us."

"DCP and DO are already leaders in hi
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SOURCE Zimmerman Advertising
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