Zimmerman Travels Across Country for $10M W... ( FT. LAUDERDALE Fla....)

Zimmerman Travels Across Country for $10M Weight Loss

Date:8/12/2009

FT. LAUDERDALE, Fla., Aug. 12 /PRNewswire/ -- Recent statistics from the National Institutes of Health show that more than 50 percent of the adult population in the US is overweight and nearly 25 percent is obese. Among the long list of benefits of weight loss are improved self-esteem, social acceptance, and a longer and happier life. Research has consistently shown that bariatric surgery is the only way to achieve long-term, sustainable weight loss for most obese individuals.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090316/FL83593LOGO-c)

oBand - currently with centers in LA and Las Vegas and plans to expand around the nation - has chosen Zimmerman Advertising as its full-service agency of record. oBand is a network of outpatient surgical facilities specializing in state-of-the-art adjustable and reversible gastric banding procedures. oBand is fully accredited by the American College of Surgeons and represents a $10 million win for Zimmerman. Initial work will debut in September.

According to Zev Auerbach, Zimmerman Creative Partner, Zimmerman and oBand are a good fit because both companies are dedicated to achieving measurable results. "The promise of weight loss in the industry is as ineffective and passive as the surgeon general's warning on cigarettes: it is not driving enough behavioral change. Our research revealed that it's not just about losing weight, but rather letting go of old habits. It's about starting over. . .letting go of your old life and starting a healthy new life."

"oBand believes it has a conce
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SOURCE Zimmerman Advertising
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