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Zicam Launches "Cold & Flu Companion" Mobile Application
Date:12/2/2008

luable coupons for Zicam products and location-based directions identify nearby retailers where products can be purchased and coupons redeemed.

The application is currently available for Android-powered phones at the Android Marketplace on the user's T-Mobile G1™ device and will be available in mid-December for the iPhone at the iTunes App Store (www.apple.com/iphone/appstore). To learn more about the Zicam® Cold & Flu Companion mobile application, visit www.zicam.com/tools/mobile.

About Matrixx Initiatives, Inc.:
Matrixx Initiatives, Inc. is engaged in the development and marketing of over-the-counter healthcare products that utilize innovative drug delivery systems. Zicam, LLC, its wholly-owned subsidiary, markets and sells Zicam(R) and Nasal Comfort(TM) products in the cough and cold category, and Xcid(TM) antacid in the digestive health category. The Company's flagship product, Zicam Cold Remedy nasal gel, is a patented, homeopathic remedy that has been clinically proven to reduce the duration and severity of the common cold. In studies published in the October 2000 issue of ENT -- Ear, Nose and Throat Journal(1), and separately in the January 2003 issue of QJM: An International Journal of Medicine(2), the Zicam Cold Remedy product was shown to reduce the duration of the common cold. The Company also manufactures and markets a full line of Zicam brand pharmaceuticals, including Zicam Cold Remedy Swabs(TM); Zicam Cold Remedy Chewables(TM); Zicam Cold Remedy Oral Mist(TM); Zicam Cold Remedy RapidMelts(TM); Zicam Allergy Relief; Zicam Extreme Congestion Relief; Zicam Sinus Relief; as well as Zicam Cough products and Zicam Multi-Symptom relief items. For more information regarding Matrixx products, go to

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