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Zicam Launches "Cold & Flu Companion" Mobile Application
Date:12/2/2008

Zicam Cold & Flu Companion uses location-based technology to help consumers stay one step ahead of cold and flu.

Scottsdale, Ariz. (PRWEB) December 2, 2008 -- Matrixx Initiatives, Inc., makers of Zicam® Cold Remedy, today announced the launch of the Zicam® Cold & Flu Companion mobile application for the T-Mobile G1™, the world's first Android-powered phone. The same mobile application will be released for the iPhone in mid-December. The application enables on-the-go consumers to take charge of their health by checking cold and flu activity by zip code, among other features.

In time for the start of cold and flu season, this application allows active users to access up-to-date information from any location. On Tuesday, Nov. 11, Google launched Flu Trends, a Web service that can show if the number of flu cases is increasing in areas around the United States. The Zicam® Cold & Flu Companion mobile application provides greater detail than this service by showing users the percentage of sick people in any given zip code, what types of symptoms are most prevalent and which ones to look out for in a specific area. The application also keeps users updated on the latest cold and flu news. Zicam® Cold & Flu Companion provides vital information to keep consumers healthy and informed whether on the move around town, traveling for business or going on vacation, so they are prepared no matter where they are.

"The Cold & Flu Companion offers an innovative and customizable resource for consumers to prepare for the cold and flu season," said Tim Connors, vice president of marketing at Matrixx Initiatives, Inc. "Knowing the latest cold and flu news and understanding the cold, flu and cough activity in a localized area can aid consumers in being aware of the risks around them."

The application also provides a tool to receive va
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Source: PRWeb
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