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Zane Benefits Publishes New Information on Building Relationships with Small Businesses

Park City, Utah (PRWEB) October 31, 2013

Today, Zane Benefits, the number one online small business health benefits solution, published new information on building relationships with small businesses.

According to Zane Benefits’ website, relationships are central to successfully prospecting and selling health benefits and defined contribution solutions to small and medium businesses. After all, most insurance brokers are in the business because they relate well to people, help solve problems, and are skilled sales and business professionals. Here are five best practices to building effective business relationships.

Tip #1: Establish a Peer Dynamic
According to Zane Benefits’ website, this may mean tailoring conversational style and physical appearance to the prospect's comfort zone.

Tip #2: Align with the Goals of the Business
In addition to being a problem solver, bring new ideas to the table that align with the businesses goals to become a trusted advisor.

Tip #3: Resonate Personally and Emotionally
Find genuine ways to connect, as this will lead to real and long term relationships.

Tip #4: Lead Masterful Conversations
According to Zane Benefits’ website, leading masterful conversations something all professionals strive to do - it helps connect to a prospect and truly understand their needs. It is a genuine way of listening, and for many it takes a career to master. Don’t give up. Keep trying to reach the level of conversation that is needed to get to the deep conversation, and to the real issue. It takes time to develop these skills.

Tip #5: Build a Personal Brand
Cultivate a reputation as an acknowledged expert in the field.

Click here to read the full article.


About Zane Benefits

Zane Benefits was founded in 2006 to provide a revolutionized SaaS (Software-as-a-Service) administration platform ("ZaneHealth") for defined contribution health care. The flagship software provides a 100% paperless administration experience to small businesses and insurance professionals that want to offer better health benefits without a traditional group health insurance plan at lower costs. For more information about Zane Benefits, visit

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