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Zamzee® Partners with Safe Routes to School™ Initiative in West Coast Communities
Date:11/13/2013

Redwood City, CA (PRWEB) November 13, 2013

Redwood City-based Zamzee® today announced the launch of programs in partnership with Safe Routes to School™ (SRTS) initiatives in California and Nevada that will use Zamzee’s research-proven activity tracker and motivational website to measure, motivate and manage physical activity. The federally-funded SRTS program aims to encourage kids to walk and bicycle to school; the collaboration with Zamzee intends to reinforce physical activity and positive behavior-change through game-based technology.

Zamzee distributed activity meters to nearly 300 children across school districts in the counties of San Mateo, California and Clark County, Nevada. Using analytics from the Zamzee for Groups™ Dashboard, Safe Routes to School program administrators can see how many minutes a day users spent engaged in moderate-to-vigorous physical activity. Administrators are able to segment data for the entire program, each school or by individual user.

“Integrating a tool that motivates kids to be more active and gives us insight into their level of physical activity is precisely what we need to improve the outcome of the Safe Routes initiative,” said Daina Lujan, San Mateo County Safe Routes to School Coordinator. “In order to measure the frequency with which children are walking or biking to school we’ll look to the data provided by the Zamzee for Groups dashboard rather than relying solely on self-reported data. We’ll look to these reports to guide the program towards the future.”    

“The heart of Zamzee’s social mission is to create a fun experience for kids that ultimately leads them to

Source: PRWeb
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