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Z Trim to be Distributed in Israel by Freya ICB
Date:2/6/2009

Latest Distribution Deal Reflects Steady Progress in Expanding Reach Across the Globe and Across Market Segments within the Food Industry

MUNDELEIN, Ill., Feb. 6 /PRNewswire-FirstCall/ -- Z Trim Holdings, Inc. (OTC Bulletin Board: ZTMH), manufacturer of multi-functional food ingredients, has agreed to an exclusive Israeli distributorship agreement with Freya ICB, Inc. ("Freya"), a company engaged in the supply of various high quality products for a number of other suppliers/manufacturers in Israel. Freya has agreed to spend a minimum of $200,000 (US) on an introductory marketing push in order to introduce Z Trim products to the Israeli market.

This news comes on the heels of other distribution-related announcements, including that of global distributor DKSH securing a large European order and WTI representing Z Trim to the meat and poultry industries.

For a term of at least three years, Freya will introduce, promote, market, distribute, sell and service the Z Trim(R) and NanoGum(TM) brands and blends in Israel.

With sales growth of 29.9% forecast (Research and Markets Reports) for Israel's mass grocery retail (MGR) sector to 2010, Z Trim foresees potential for steady growth in sales of its multifunctional fiber ingredients over the next few years.

"The food industry in Israel reflects solid growth and is characterized by a large volume of MGR exports, which translates into good sales potential to food manufacturing," said Steve Cohen, CEO of Z Trim Holdings, Inc. "This agreement represents a good fit with our progressive expansion into international markets," he said. "We are excited to be working with Freya, and believe they will be a great partner in penetrating the growing Israeli market."

The addition of Z Trim products to its lines enhances Freya ICB's catalogue of healthful functional ingredients.

"We are very excited to bring Z Trim
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SOURCE Z Trim Holdings, Inc.
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