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Z Trim to Be Distributed to Meat and Poultry Industries by World Technology Ingredients
Date:1/29/2009

MUNDELEIN, Ill., Jan. 29 /PRNewswire-FirstCall/ -- Z Trim Holdings, Inc. (OTC Bulletin Board: ZTMH), manufacturer of multifunctional fiber ingredients, and World Technology Ingredients (WTI), a specialty ingredients company to the meat and poultry industries, today announced that Z Trim ingredients will be represented to the meat industry via WTI.

Based in Jefferson, Georgia, where they maintain a state-of-the-art, 46,000 foot manufacturing, warehousing and distribution facility, WTI has been selling food ingredients nationally and internationally since 1978 and has become a leader in marination products and technologies. WTI has assembled a strong and highly experienced group of food scientists, researchers, sales staff and executives who understand the food industry inside and out.

"A few of the attributes our meat industry customers desire from the ingredients we offer are increased yields, alternatives to synthetically manufactured ingredients, and marinade retention and improved water holding capacity," says Robert Brooks, Technical Specialist at WTI. "Z Trim offers all that and more in a manner that contributes to a consumer-friendly label and a greater competitive advantage for our customers."

Z Trim presents a multitude of benefits across food categories because it is taste neutral, prebiotic, insoluble/soluble dietary fiber that improves texture, stabilizes emulsions, controls water activity, and replaces fat and calories while increasing yields. It is used by the manufacturers of meat products, sauces and dressings, dough, emulsions and mashes, extruded snacks, nutritional drinks, desserts and fillings, and processed dairy and egg products.

"Our multifunctional fiber ingredients represent a good fit with WTI's clean label approach and the expertise of their partner, Newly Weds Foods' IsoStat Products Group, in the development and use of functional specialty ingredients in meats," said Steve Cohen CEO of Z Trim Holdings. "We look forward to being included in their product portfolios.

"WTI will be a part of our foundation for global growth within the food industry," he added. "We intend to use distributors, both domestic and international, to help us not only increase our sales, but also to decrease the sales cycle time in order to achieve greater sales in a shorter period of time."

Z Trim continues to build similar relationships with distribution companies having strengths in the many food categories to which Z Trim brings unique attributes and benefits.

ABOUT Z TRIM(R)

Z Trim Holdings, Incorporated, http://www.ztrim.com, partners with the food industry in the deployment of solutions and technologies built around cutting edge dietary fibers, blends and custom emulsions. Innovation for health and wellness is built into our business model with value added components of capital, process, product, market, and R&D knowledge.

Z Trim(R) and Z Trim/NanoGum(TM) blends are functional food ingredients emulsifiers and stabilizers made from the hulls of either corn OR oat. Z Trim is versatile and can serve as a fat replacement, thickening agent or emulsifier with texturization, binding, shaping, suspension, water control and pH balance attributes. Z Trim represents a natural and frequently cost competitive alternative or complement to many of the oils, gums and starches it can replace. Because Z Trim is non-caloric dietary fiber, replacement of added fats with Z Trim can achieve up to 80% calorie reduction in many foods without negatively affecting taste or texture, and can substantially reduce harmful trans and saturated fats found in many foods. Z Trim has wide application in dairy products, dressings, dips, sauces, baked goods, processed meats, snack foods, cookies, pies, cakes, icings, brownies, bars, ice cream, milk shakes and many other foods.

ABOUT WORLD TECHNOLOGY INGREDIENTS

World Technology Ingredients (WTI) is an innovative, functional ingredients manufacturer to the food industry. WTI has achieved international recognition for providing solutions to improve marinade retention and product sensory characteristics, as well as conventional and all-natural antimicrobial systems to the meat and poultry industry. WTI's product portfolio also includes Myosol(TM) liquid potassium phosphates, Ional(TM) branded buffered sodium and potassium citrate blends, MOstatin(TM) brand natural antimicrobials, FlavorIn flavor enhancement systems, TenderIn(TM) phosphate alternatives, and Marinal(TM) Nature's Cure all-natural curing systems.

Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward.looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward.looking statements. Other factors, which could materially affect such forward.looking statements, can be found in our filings with the Securities and Exchange Commission at http://www.sec.gov, including risk factors relating to our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward.looking statements and are cautioned not to place undue reliance on such forward.looking statements. The forward.looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward.looking statements to reflect subsequent events or circumstances.

     Contacts:  Phil Versten (General & Trade Media)
                (847) 549-6002
                mediarelations@ztrim.com

                Angela Strickland
                (Financial Media)
                (847) 549-6002
                ir@ztrim.com

                Robert Brooks
                WTI Technical Specialist
                1-800-827-1727

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SOURCE Z Trim Holdings, Inc.
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