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Z Trim Multifunctional Fiber Lightens the Menu Labeling Legislation Issue at Mid-Atlantic Food Expo, September 17 & 18
Date:9/12/2008

ives restaurants the flexibility to improve the nutritional profiles of a host successful menu items across categories, according to Phil Versten, VP of Marketing and Communications for Z Trim Holdings, Inc. "The issue concerning menu legislation and ingredient bans is mostly about fat and calories," he said. "Regardless what legislation passes here or is defeated there, the continuing introduction of such bills speaks to a larger social concern that happens to be politically expedient," he added. "Many in the food manufacturing and foodservice industries view our multifunctional fiber ingredients as a way to get past the issue because we can easily, naturally, and economically improve the nutritional profiles of the menu items that built their businesses, without impacting taste. With full taste and better nutrition, the issue fades."

A host of food manufacturing companies have begun rolling out finished products containing Z Trim to both retail and foodservice. For example, the Salad Bar line of dressings manufactured by Ken's Foods will be on display as well at the Z Trim booth. Ken's created the line using Z Trim multifunctional fiber in place of certain oils and gums, thereby maintaining a clean label without sacrificing taste and texture. The line was originally created for use in specific school districts. For many people, the significantly reduced fat dressings with Z Trim are indistinguishable from their full fat counterparts.

Although Z Trim has been showcasing Z Trim-enhanced products from a variety of large and small food manufacturers at food shows of late, Z Trim has opted to work with the Restaurant Association of Maryland's Hospitality Education Foundation (MHEF) for this show.

"We heard that Z Trim was an innovative company that might be receptive to working with our ProStart program," said LaDeana Litchfield, Director of Workforce Development for the Restaurant Association of Maryland's Hospitality Education Foundation (MHEF).
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SOURCE Z Trim Holdings, Inc.
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