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Z Trim Holdings, Inc. Launches Innovative Retail Line of Lower Fat Salad Dressings in Upscale Grocery Chain
Date:1/23/2008

Extends Proven Success in School Foodservice to Retail Markets

MUNDELEIN, Ill., Jan. 23 /PRNewswire-FirstCall/ -- Z Trim Holdings, Inc. (Amex: ZTM) announced today the retail launch of its headline-making salad dressings.

The retail debut of the dressing line will consist of Z Trim Ranch, Z Trim Honey Dijon and Z Trim Creamy Italian via both the company's web site and the Sunset Foods grocery store chain in the Chicago area.

"We believe the time is right to transfer some of our success from Z Trim products in the schools to the retail sector," said Steve Cohen, new Z Trim CEO. "The school nutritionists understood our message about replacing fat with natural, non-caloric dietary fiber, and once they tasted it, the realm of possibilities for changing the food landscape began quickly clicking into place and a national news story was born," he said. "It's catching on that good nutrition doesn't mean sacrificing taste anymore."

Tony Gapastione, Purchasing and Merchandising Director for Sunset Foods, anticipates a lot of interest among his customers for innovative products that don't require them to trade taste for better nutrition.

"Our customers demand and deserve the best the food industry has to offer," Gapastione said. "Wherever we can find innovative products that fit the bill in terms of taste and nutrition, we bring them in," he said. "We see this as a perfect fit and we're proud to be selected by the folks at Z Trim for their retail unveiling of this innovative line."

The dressings line contain between 40% and 80% reduced fat, making them among the lowest for fat content in their categories.

Information about Z Trim and Z Trim dressings and Mayo Spread are available through the Z Trim
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SOURCE Z Trim Holdings, Inc.
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