Bohemia, NY (PRWEB) May 02, 2013
On May 2, 2013, Yumi Media, a food website devoted to delivering the latest and greatest in food news, recipes, and products to incorporate into your own healthy lifestyle comments on the growing trend of venture capitalists funding food startups in an effort to improve public health and environmental sustainability. Investors are also interested in creating startups that lean toward using fewer animal products and adopting a vegetarian lifestyle.
According to an article in the New York Times, venture capitalists in Silicon Valley are looking to invest in food startups in order to create food delivery services, invent new foods, and match restaurants with food suppliers. While addressing these issues will help meet consumer demand, venture capitalists see this as an opportunity to fundamentally change the food industry.
Josh Tertick, founder of Hampton Creek Foods, a food startup, states, “Part of the reason you’re seeing all these V.C.’s get interested in this is the food industry is not only is it massive, but like the energy industry, it is terribly broken in terms of its impact on the environment, health, animals.”
In 2012, venture capital firms in Silicon Valley poured over $350 million into food projects. Venture capital firms sponsor food establishments such as Starbucks, P.F. Chang’s, Jamba Juice and the Melt, but firms are now trending toward using technology to alter the way people purchase food. The Times states, “Investors are also eager to profit from the movement toward eating fewer animal products and more organic food.”
Yumi Media representative Justin Maas comments on the potential of food startups and what it means for consumers, “Food startups have the potential to chang
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