Navigation Links
Youth exposure to alcohol ads in magazines declining
Date:8/10/2010

placed between 2001 and 2008 at a cost of $2.7 billion. Other key findings of the report include:

  • The number of ads placed by distilled spirits companies, the largest alcohol advertisers in magazines, fell by 34 percent from 2001 to 2008, while ads placed by brewers increased by 158 percent.

  • As distillers moved their advertising out of magazines, overall alcohol advertising exposure declined for all age groups. Adult (age 21 and above) exposure declined by 29 percent and young adult exposure (age 21 to 34) fell by 31 percent.

  • Youth exposure to distilled spirits ads in magazines fell by 62 percent, but exposure to beer ads in magazines rose by 57 percent during this period.

  • Alcohol advertising placed in publications with under-21 audiences greater than 30 percent fell to almost

  • However, the 30 percent standard affected placements in only nine of the 160 magazines in which alcohol companies placed their advertising between 2001 and 2008.

Alcohol is the leading drug problem among America's youth, and causes more than 4,600 deaths each year among people under 21, according to the Centers for Disease Control and Prevention. Numerous long-term studies have found that the more young people are exposed to alcohol advertising, the more likely they are to drink or to drink more if they are already drinking.

In 2003, the National Research Council and Institute of Medicine recommended that alcohol companies change their audience thresholds to 15 percent based on the presence of 12- to 20 year-olds in the viewing, reading or listening audience. In 2006, 20 state attorneys general requested the U.S. Federal Trade Commission to explore this option with alcohol companies.

"Beer advertisers appear to be filling the gap left by distillers in youth-oriented magazines," said Jernigan. "If the entire industry is serious about underage drinking, it should adopt stricter standards to
'/>"/>

Contact: Tim Parsons
tmparson@jhsph.edu
410-955-7619
Johns Hopkins University Bloomberg School of Public Health
Source:Eurekalert

Page: 1 2 3

Related medicine news :

1. Product Innovators Launch Unique Sensory Tool for Special Needs Youth
2. New Report: $1 Cigarette Tax Increase Would Raise $418.8 Million for Texas and Cut Youth Smoking
3. New Report: $1 Cigarette Tax Increase Would Raise $18.6 Million for Montana and Cut Youth Smoking
4. New Report: $1 Cigarette Tax Increase Would Raise $24.8 Million for Wyoming and Cut Youth Smoking
5. New Report: $1 Cigarette Tax Increase Would Raise $43.3 Million for Utah and Cut Youth Smoking
6. New Report: $1 Cigarette Tax Increase Would Raise $113.9 Million for Colorado and Cut Youth Smoking
7. New Report: $1 Cigarette Tax Increase Would Raise $65.3 Million for Iowa and Cut Youth Smoking
8. Bone-anchored hearing aids help youth with single-sided deafness
9. New study reveals prevalence of cyberbullying and its psychological impact on nonheterosexual youth
10. Youth baseball throwing arm injuries are rising dramatically
11. Youth Baseball Injuries Becoming More Common
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/11/2014)... (PRWEB) July 11, 2014 American Farmer ... RFD-TV, next Tuesday, July 15, 2014, at 8:30 am ... line of proprietary products, which are designed and formulated ... Audiences will learn how these products help the crop ... in which it is grown. , The show also ...
(Date:7/11/2014)... July 11, 2014 Re-tearing a repaired ... however a recent study being presented today at the ... Annual Meeting suggests that identification and patient education regarding ... future ACL tear. , “Our research suggests that ... and type of graft utilized may point to the ...
(Date:7/11/2014)... TX (PRWEB) July 11, 2014 With ... users’ higher requirements on comfort, the installation rate of ... In 2013, the installation rate exceeded 88% and the ... year. In the next few years, Chinese car electric ... 10%; in 2017, the market size is expected to ...
(Date:7/11/2014)... The World Cup in Brazil has caused ... , many star soccer players left the game due to ... American football when it comes to the severity of injuries, ... While none of the soccer superstars mentioned in the report ... spine surgeon Dr. Gravori reveals some common sports injuries that ...
(Date:7/11/2014)... Wa (PRWEB) July 11, 2014 Growing old was ... back then. However, in recent studies, it was shown that many ... no credence behind them. As it turns out, the elderly can ... , Of course, with all the time in the world, ... allows them to indulge their passions in the twilight of their ...
Breaking Medicine News(10 mins):Health News:New Episode of American Farmer Featuring Sunbelt, UniSouth Genetics, and Michigan Milk Producers Association Airing on RFD-TV 2Health News:New Study May Identify Risk Factors for ACL Re-injury 2Health News:China Car Electric Window Regulator Industry to Grow at CAGR of 10% to 2017 Says a New Research Report at ChinaMarketResearchReports.com 2Health News:China Car Electric Window Regulator Industry to Grow at CAGR of 10% to 2017 Says a New Research Report at ChinaMarketResearchReports.com 3Health News:China Car Electric Window Regulator Industry to Grow at CAGR of 10% to 2017 Says a New Research Report at ChinaMarketResearchReports.com 4Health News:As World Cup Comes to an End, Injuries are Star of the Show 2Health News:As World Cup Comes to an End, Injuries are Star of the Show 3Health News:It’s All Free For Seniors Review, How To Take Advantage of What Life Has to Offer In Old Age – Vinamy.com 2Health News:It’s All Free For Seniors Review, How To Take Advantage of What Life Has to Offer In Old Age – Vinamy.com 3
... weight-loss medication orlistat (marketed by GlaxoSmithKline as Xenical? 120 ... in overweight individuals,// according to new data presented today ... Society in Vancouver, British Columbia. ,The study, ... plus diet in patients with a body mass index ...
... The body responds to a diverse range of insults, ... of a wide range of cell types of the ... and mediators.// The inflammatory response, although essential for fighting ... pro- and anti-inflammatory mediators, cytokines and lipid mediators being ...
... New research suggests that cannabis smokers are at less ... chemical structures of marijuana and tobacco are strikingly similar, ... while cannabis contains tetrahydrocannabinol (THC, the active ingredient in ... inhibit the carcinogenic properties of some other chemicals. This ...
... government has been warned against suspected carriers of the dreaded ... to raise awareness in the State. //More than 60 people ... in the Southeast Asia since 2003.,"The central government has alerted ... specially from Southeast Asia and China," said D.S. Narve, the ...
... traditional cholecystectomy, and represents the gold standard for ... remains the most serious //complication of cholecystectomy. According ... issue of the journal Archives of Surgery, the ... LC. The study verifies the current incidence, ...
... development of kidney disease and is the leading cause ... pre-diabetes is associated with the development of kidney disease ... kidney function are present early on among subjects with ... the progression of kidney disease. Recently, researchers, writing in ...
Cached Medicine News:Health News:Weight-Loss Medication Evaluated By Nutrition Expert 2Health News:The ideal composition of intravenous lipid emulsion 2Health News:Higher incidence of bile duct injury during laparoscopic cholecystectomy 2Health News:Development of kidney disease in adults with pre-diabetes 2
(Date:7/10/2014)... 2014  Valeant Pharmaceuticals International, Inc. (NYSE: ... completed the sale to Galderma of all rights to ... by Valeant for $1.4 billion in cash, pursuant to ... completed its acquisition of Galderma. "We ... to a company that is firmly committed to the ...
(Date:7/10/2014)... , July 10, 2014 Decision Resources Group ... of the U.S. Food and Drug Administration,s (FDA) approval ... binder Velphoro, which was approved by the FDA in ... kidney disease (CKD) patients on dialysis. Other ... Nephrology (US) Q2 2014 : ...
(Date:1/15/2014)... As health officials across the Midwest warn against the widespread ... Michigan will offer free diagnostic testing for ... to administer tests and, in some cases, fill the matching ... the study. The Grand Rapids, Mich. ...
Breaking Medicine Technology:Half of Surveyed Nephrologists Report Moderate Familiarity with Velphoro, Which Received FDA Approval Late Last Year for the Treatment of Hyperphosphatemia in Dialysis 2Half of Surveyed Nephrologists Report Moderate Familiarity with Velphoro, Which Received FDA Approval Late Last Year for the Treatment of Hyperphosphatemia in Dialysis 3Meijer Pharmacy Offers Free Flu, Strep Testing as Influenza Cases Rise Across the Midwest 2Meijer Pharmacy Offers Free Flu, Strep Testing as Influenza Cases Rise Across the Midwest 3
... Ala., Nov. 9 Surgical Care Affiliates ("SCA") today ... at 11:00 a.m. Eastern Time on Monday, November 16, ... A 30-day replay will be available approximately an ... (Logo: http://www.newscom.com/cgi-bin/prnh/20080812/CLTU111LOGO ) ...
... Mass., Nov. 9 Boston Scientific Corporation (NYSE: ... the 38th annual Global Congress for Minimally Invasive Gynecology ... Results from two clinical studies will be presented ... systems and mid-urethral sling systems used to treat pelvic ...
Cached Medicine Technology:Boston Scientific's Urology/Gynecology Products Featured in Studies at Global Congress 2Boston Scientific's Urology/Gynecology Products Featured in Studies at Global Congress 3Boston Scientific's Urology/Gynecology Products Featured in Studies at Global Congress 4Boston Scientific's Urology/Gynecology Products Featured in Studies at Global Congress 5
... CryoCath has developed a minimally ... reentrant tachycardia. It delivers a very ... site confirmation, pinpoint site precision, minimal ... thrombus and stenosis., ,Freezor is a ...
The Medtronic CardioRhythm Marinr Catheter is intended for use in diagnostic electrophysiologic procedures. These catheters are designed for recording intracardiac electrograms and temporary pacing a...
... catheter is specifically designed for use with ... EP deflectable NAVI-STAR catheter houses a Biosense ... indicate, in real time, exact location points ... local electrogram information. The NAVI-STAR electro-anatomical navigation ...
For Atrial Mapping. Biosense Webster offers a complete line of specialty 20-pole catheters. The CRISTA CATH 20-pole deflectable catheter is designed for positioning along the crista terminals....
Medicine Products: