Navigation Links
Youth exposure to alcohol ads in magazines declining
Date:8/10/2010

placed between 2001 and 2008 at a cost of $2.7 billion. Other key findings of the report include:

  • The number of ads placed by distilled spirits companies, the largest alcohol advertisers in magazines, fell by 34 percent from 2001 to 2008, while ads placed by brewers increased by 158 percent.

  • As distillers moved their advertising out of magazines, overall alcohol advertising exposure declined for all age groups. Adult (age 21 and above) exposure declined by 29 percent and young adult exposure (age 21 to 34) fell by 31 percent.

  • Youth exposure to distilled spirits ads in magazines fell by 62 percent, but exposure to beer ads in magazines rose by 57 percent during this period.

  • Alcohol advertising placed in publications with under-21 audiences greater than 30 percent fell to almost

  • However, the 30 percent standard affected placements in only nine of the 160 magazines in which alcohol companies placed their advertising between 2001 and 2008.

Alcohol is the leading drug problem among America's youth, and causes more than 4,600 deaths each year among people under 21, according to the Centers for Disease Control and Prevention. Numerous long-term studies have found that the more young people are exposed to alcohol advertising, the more likely they are to drink or to drink more if they are already drinking.

In 2003, the National Research Council and Institute of Medicine recommended that alcohol companies change their audience thresholds to 15 percent based on the presence of 12- to 20 year-olds in the viewing, reading or listening audience. In 2006, 20 state attorneys general requested the U.S. Federal Trade Commission to explore this option with alcohol companies.

"Beer advertisers appear to be filling the gap left by distillers in youth-oriented magazines," said Jernigan. "If the entire industry is serious about underage drinking, it should adopt stricter standards to
'/>"/>

Contact: Tim Parsons
tmparson@jhsph.edu
410-955-7619
Johns Hopkins University Bloomberg School of Public Health
Source:Eurekalert

Page: 1 2 3

Related medicine news :

1. Product Innovators Launch Unique Sensory Tool for Special Needs Youth
2. New Report: $1 Cigarette Tax Increase Would Raise $418.8 Million for Texas and Cut Youth Smoking
3. New Report: $1 Cigarette Tax Increase Would Raise $18.6 Million for Montana and Cut Youth Smoking
4. New Report: $1 Cigarette Tax Increase Would Raise $24.8 Million for Wyoming and Cut Youth Smoking
5. New Report: $1 Cigarette Tax Increase Would Raise $43.3 Million for Utah and Cut Youth Smoking
6. New Report: $1 Cigarette Tax Increase Would Raise $113.9 Million for Colorado and Cut Youth Smoking
7. New Report: $1 Cigarette Tax Increase Would Raise $65.3 Million for Iowa and Cut Youth Smoking
8. Bone-anchored hearing aids help youth with single-sided deafness
9. New study reveals prevalence of cyberbullying and its psychological impact on nonheterosexual youth
10. Youth baseball throwing arm injuries are rising dramatically
11. Youth Baseball Injuries Becoming More Common
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:11/22/2014)... 22, 2014 Nocturia is defined ... complaint that the individual has to wake at ... report “Nocturia – Pipeline Review, H2 2014” provides ... complete with comparative analysis at various stages, therapeutics ... route of administration (RoA) and molecule type, along ...
(Date:11/22/2014)... (HealthDay News) -- The wide variety and complexity of ... for people with food allergies, an expert warns. ... types of food allergies that it can be really ... Guha Krishnaswamy, director of allergy and clinical immunology at ... news release. "If you know you have food ...
(Date:11/22/2014)... 22, 2014 Hastings and Hastings, a ... experience announces providing clients with the option of leaving ... clients a flexible, intuitive and easy to navigate website ... access to Google + allows clients to research the ... a more informed decision when retaining an attorney. Those ...
(Date:11/22/2014)... Boulder, CO (PRWEB) November 22, 2014 ... on growth equity investments in the consumer brand ... LLC. The investment will be used to help ... new product pipeline rollout, particularly its proprietary apparel ... Suslow will join BackJoy’s Board of Directors. , ...
(Date:11/22/2014)... (PRWEB) November 22, 2014 Wright & ... AndroGel side-effects lawsuits have been scheduled between October ... Northern District of Illinois. U.S. District Judge Matthew F. ... a Case Management Order (CMO) on November 6, 2014 ... for attorneys to submit documents and other activities in ...
Breaking Medicine News(10 mins):Health News:Nocturia Therapeutic Pipeline Market Review by Drugs and Companies H2 2014 Report at RnRMarketResearch.com 2Health News:Nocturia Therapeutic Pipeline Market Review by Drugs and Companies H2 2014 Report at RnRMarketResearch.com 3Health News:Nocturia Therapeutic Pipeline Market Review by Drugs and Companies H2 2014 Report at RnRMarketResearch.com 4Health News:'Tis the Season of Challenges for Those With Food Allergies 2Health News:Hastings and Hastings Announces Providing Clients with the Option of Leaving an Online Review Using Google + 2Health News:Hastings and Hastings Announces Providing Clients with the Option of Leaving an Online Review Using Google + 3Health News:Sandbridge Capital Acquires a Minority Stake in BackJoy 2Health News:Sandbridge Capital Acquires a Minority Stake in BackJoy 3Health News:First Bellwether Trials Scheduled In AndroGel Side-Effects Lawsuits Reports Wright & Schulte LLC 2Health News:First Bellwether Trials Scheduled In AndroGel Side-Effects Lawsuits Reports Wright & Schulte LLC 3Health News:First Bellwether Trials Scheduled In AndroGel Side-Effects Lawsuits Reports Wright & Schulte LLC 4
... President and Chief Executive Officer , , ... Bulletin Board: PSTX) today announced that David Bruce has ... Officer and will also join its Board of Directors. ... remain involved with the company as a consultant.David brings ...
... to the growing consumer demand for weight loss surgery, the number ... to infiltrate the industry. Selecting a board-certified surgeon who is a ... safe, permanent weight loss options. , ... (Vocus) January ...
... have now reported that exposure to cellphones, especially after 9 p.m., ... be that cell phone radiation, as well as those from other ... of damaging free radicals in the cerebrospinal fluid (CSF) and simultaneously ... ...
... drive toward containing health care costs could have the ... perhaps even increasing costs, two Beth Israel Deaconess Medical ... of Medicine "Perspective." , Citing studies in behavioral ... MD, express the fear that assigning a monetary value ...
... 7 Ambulatory Services of America,Inc. announced that ... in,ROSA of Georgia, LLC, a joint venture between ... American Oncology Associates, LLC.,Following the purchase, Radiation Oncology ... ROSA of Georgia. , ...
... BioMedical Enterprises, Inc. (BME), a cutting edge medical ... metal implants, announced today that it has appointed Kenneth ... W. Casey Fox, PhD, P.E., BME,s Founder, will ... efforts on building BME,s innovative product offerings. BME specializes ...
Cached Medicine News:Health News:Patient Safety Technologies Announces Expansion of Senior Management Team 2Health News:Choosing a Highly-Trained Bariatric Surgeon Crucial as Surgical Weight Loss Procedures Rise and Less-Qualified Doctors Flood the Market 2Health News:Choosing a Highly-Trained Bariatric Surgeon Crucial as Surgical Weight Loss Procedures Rise and Less-Qualified Doctors Flood the Market 3Health News:Welsh Laboratory Discovers Natural Antidote for Sleep Disturbance Caused by Cell Phones; Don't Disturb Me! Asphalia for Natural Sleep 2Health News:Welsh Laboratory Discovers Natural Antidote for Sleep Disturbance Caused by Cell Phones; Don't Disturb Me! Asphalia for Natural Sleep 3Health News:Cost containment focus could have consequences for health care delivery 2Health News:Ambulatory Services of America, Inc. Completes Purchase of Majority Interest in Rosa of Georgia, LLC 2Health News:BioMedical Enterprises, Inc. (BME) Announces the Appointment of Kenneth I. Moch as President and Chief Executive Officer 2
(Date:11/22/2014)... BETHLEHEM, Pa. , Nov. 21, 2014 /PRNewswire/ ... drug eluting devices, has developed and manufactured a ... Institute (LPRI), the Research and Development arm of ... Vice President of Project Management at Particle Sciences, ... Particle Sciences utilizing our material sciences and modeling ...
(Date:11/22/2014)... , Nov. 21, 2014 Many ... Undoubtedly, the growing influence of patients in the ... marketing interactions. Now, more than ever, understanding how ... for medical products is essential. ... Practices, LLC, benchmarked companies spent about two-thirds of ...
(Date:11/21/2014)... COLLEGE PARK, Md. , Nov. 21, 2014 /PRNewswire-USNewswire/ ... Engineering today will host the ceremonial groundbreaking of the ... Maryland, College Park. The new building will cultivate transformative ... human health.  Taking place at 10:00 a.m. ... building in the Paint Branch Parking Lot, adjacent to ...
Breaking Medicine Technology:Particle Sciences' Clinical Trial Supplies Group Manufactures Innovative Vaginal Ring 2New Report Details Importance of Adopting a "Patient Journey" Framework in Marketing 2University of Maryland Breaks Ground for A. James Clark Hall 2University of Maryland Breaks Ground for A. James Clark Hall 3University of Maryland Breaks Ground for A. James Clark Hall 4
... October 25, 2011 International medical ... (NASDAQ OMX Stockholm: SECT B) , announces ... University Hospitals (UH) in Cleveland.   UH and ... medical imaging with the goals of improving patient care, ...
... SUNNYVALE, Calif., Oct. 25, 2011 ... premier radiation oncology company, today announced that the U.S. ... 510(k) clearance to market the Dose Control System (DCS), ... system performance.   The TomoTherapy System revolutionized ...
Cached Medicine Technology:Sectra Signs Medical Imaging Research Agreement With University Hospitals in Cleveland 2Sectra Signs Medical Imaging Research Agreement With University Hospitals in Cleveland 3Accuray Receives 510(k) Clearance for a Rotational Dose Control for the TomoTherapy System 2Accuray Receives 510(k) Clearance for a Rotational Dose Control for the TomoTherapy System 3
... The SoftTech Health Lab QMS (Quality ... quality management system built specifically for ... designed to help you meet quality ... so your staff has more time ...
... thawing systems are automated, easy to operate ... the outside environment by flexible snap-seal pockets ... or viral contamination of the water. Offered ... systems can also accommodate bags of various ...
Uses a rocking action to stir the plasma. Frozen plasma floats back and forth inside the plasma bag to speed thawing....
Conventional Digitally-Controlled Water Baths...
Medicine Products: