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Youth and Community Groups Commend Rockstar for Taking 'The Buzz' out of its Energy Drinks
Date:11/12/2007

contact Judy Walsh-Jackson at (619) 947-2755.

Background: The California Coalition on Youth and Alcopops formed in 2005 to oppose AB 417, which would have redefined alcopops as beer instead of distilled spirits. This practice, which then Attorney General Bill Lockyer found to be illegal, resulted in lower taxes and greater availability. Governor Schwarzenegger vetoed this special interest legislation calling for more public debate and discussions; a call that has been heeded. The State Board of Equalization has decided to enforce California law by voting to correctly tax alcopops as distilled spirits instead of beer, raising the price and generating an estimated $40 million annually in new tax revenues, and there is bipartisan Legislative support for AB 346, which would require clearer labeling on alcopops containers. The Schwarzenegger Administration has not yet joined these continuing efforts. Alcopops are still sold in convenience stores and other venues popular with youth. We encourage the Governor to continue his leadership in protecting California's young people from aggressive alcohol industry marketing tactics by treating alcopops as distilled spirits and supporting new labeling requirements.

Contact: Judy Walsh-Jackson (619) 947-2755


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SOURCE California Coalition on Alcopops and Youth
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