The web shift to "local" is on, as YourCity.MD announced today a new opportunity for TV Broadcasters to partner with them in any U.S. city, giving local TV broadcasters the Use of their Exclusive, New, "Local", One-Click Relief Center Search Engine for Healthcare.
Cincinnati, Ohio (PRWEB) September 21, 2009 -- More local TV stations line up to partner with the #1 .MD Healthcare portal in their cities, nationwide. TV Broadcasters have been looking for an entree into the healthcare /medical market and are discovering their fortunes may lie on the web. Joe Benza, CEO of YourCity.MD announced today, "Louisville.MD has an agreement in principle with station WDRB-TV, Louisville, KY." In only three weeks marketing his new product, Benza signed up the Cordillera Broadcasting Group, with flagship station WLEX18 TV in Lexington, KY and now the flagship of Block Broadcasting as well. Benza goes on to say, "We are also in preliminary discussions with 6 other Broadcasting Groups representing over 100 other cities and expect to be signing new city TV partnerships every month for the next year. It seems timing and the re-invention of the One-Click Relief Center search engine, which matches conditions and symptoms (with just ONE-Click) to local doctors, local specialists, health news, dr. recommended articles, local hospitals and local pharmacies has excited the Broadcasters. TV General Managers are planning to capitalize on the vibrant healthcare industry by branding their new city portals with heavy promotion and mentions during local health segments, a sure way to increase share of voice in the Health field. Virtually owning a city's #1 healthcare portal, with an easy to remember city name was never an option until today "said Benza.
Desperate to replace the millions of dollars in lost auto and other advertising revenues, broadcast groups are scrambling to find alternative, digital revenue solutions. However, they are finding this new revenue landscape difficult to traverse.
Driven by necessity and new technology, Broadcasters are migrating to web based verticals (categories like healthcare, auto and travel) with little understanding of how to be successful. The reason for the shift to the web is clear, yet many TV Digital Directors and GM's don't yet understand the need to brand "local verticals" to become the new "Big Revenue Winners".
Broadcasters are starting to understand the viewer's desire and need for the phenomenon known as "LOCAL SEARCH" which is proving to be the new KEY to Internet Revenue Success Internet revenue success, especially in healthcare. Healthcare is local, yet the large search engines and other aggregators resolve information from all over the world making it difficult for doctors and patients to find local information. Patients want healthcare information matched to local doctors and community facilities. "The new One-Click Relief Center Search Engine invented by our YourCity.MD team, does just that." said one YourCity.MD employee. We understand and can implement "Local Search", while the corporate giants in search (Google, Yahoo, Bing, Ask, etc) cannot. They understand the need to display "local" results and are still trying to create more intelligent search engines to accommodate the "I want it now, in my neighborhood!" mentality but have not been able to deliver the goods. They can't because their domain names are inherently global and they inevitably force viewers to filter down the search results from universe to country to state to city to specialty etc. which is a huge waste of time. This multi-search filtering or "information navigation" takes too much time and requires many more searches to get to local results. For Example: a search of the word "doctor" in any of these search engines resolves around 30 million results that are NOT geo-targeted.
The problem according to Benza's TV consultant and new VP of Media Operations, John Long, a former TV executive for the past 23 years, is "most "local" TV broadcasters are already aligned or affiliated with world wide data aggregators, who do not have the ability to quickly provide the consumer with true local results. What broadcasters must do today, to succeed on the web, is align themselves with top quality local vertical websites, similar to one of our 500 .MD healthcare city websites listed on MyCity.MD. YourCity.MD sites provide viewers immediate access to local community medical/healthcare providers, resources and Dr recommended healthcare information with local patient ratings and testimonials, all with JUST One-Click! This differentiator and the hyper-local nature of our results are the new order. No longer will web consumers settle for everything including the kitchen sink, type of results."
Long continued, "Advanced thinking broadcasters like WLEX18 TV and WDRB-TV understand the shift and are setting up businesses to compliment their existing spot revenue. We expect many others to follow."
Read the full story at http://www.prweb.com/releases/non-traditional/Broadcast/prweb2887284.htm.
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