Navigation Links
Your personality type influences how much self-control you have
Date:1/23/2008

A new study from Northwestern introduces personality types used frequently in consumer research to the realm of self-improvement. People are motivated by one of two fundamental needs: they are either promotion-focused, seeking products that will help them achieve hopes and aspirations, or they are prevention-focused, seeking items that help achieve a need for safety and security. According to the research, people are better able to exercise self-control when they choose goal-pursuit strategies such as diets or money management that fit with their promotion or prevention focus.

This research has important implications for consumer welfare, explain Jiewen Hong and Angela Y. Lee (both of Northwestern University) in the February issue of the Journal of Consumer Research. While self-help remedies are saturating the market, resisting temptations remains a strenuous process and a constant struggle for many people. The data reported in this research offer an important step toward understanding self-control and highlight the benefits of adopting the right goal pursuit strategies.

Given their concern for growth and accomplishments, promotion-focused individuals experience fit when they adopt strategies that strive toward gains. They experience nonfit when they adopt vigilance strategies that guard against losses, the researchers explain. In contrast, prevention-focused individuals experience fit when they adopt vigilance strategies to address their concern for safety and security.

In the study, adoption of strategies that fit was reflected in having promotion- or prevention-focused individuals list either how they anticipated they would achieve their aspiration (i.e., What are some things you can do to make sure everything goes right") or how they would fulfill their obligation (i.e., What are some of the things you can do to avoid anything that could go wrong")

In one study, participants who had filled out the questionnaire were then asked to choose between an apple and a chocolate bar as a snack. A remarkable 80 percent of those who had been asked to think about strategies that fit with their focus chose the apple, while only 20 percent of those who adopted conflicting strategies chose the apple.

Another experiment had particularly important real-world implications, gauging research participants willingness to get tested for hepatitis. Getting diagnostic screening for most medical conditions is considered inconvenient, unpleasant, and a hassle it requires self-control to get tested, especially if you consider yourself low-risk.

Among participants who perceived themselves to be at low risk, those who adopted goal pursuit strategies that fit their promotion or prevention focus were more willing to get tested for hepatitis than those who were asked to think about strategies that did not fit with their pre-determined focus.

Importantly, people seemed unaware of these effects and didnt select strategies that fit their focus when offered the choice.

[We] find that when people adopt goal pursuit strategies that fit with their promotion or prevention focus, they have better self-control. In contrast, their self-control is weakened when they adopt goal pursuit strategies that conflict with their focus, the researchers explain.

They conclude: Self-control is not just about doing the right things, but also about doing things the right way.


'/>"/>

Contact: Suzanne Wu
swu@press.uchicago.edu
209-608-2038
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Preschoolers nightmares less prevalent, are trait-like and associated with personality
2. Scientists identify brain abnormalities underlying key element of borderline personality disorder
3. Is Your Yoga Mat Lacking Personality?
4. Can shopping behavior indicate personality type?
5. L.A. Author, TV Personality and Substance Abuse Specialist Discusses Struggle to Break Bad-girl Syndrome Oct. 26-28 in Baltimore
6. The Personality of a Smile
7. Entrepreneur and TV Personality Bill Rancic to Host Mens Health Chicago Urbanathlon on October 20, 2007
8. Sense of personal control influences Latinas decisions about sexual debut
9. Scientists identify gene that influences alcohol consumption
10. Type of ICU Influences Lung Injury Survival
11. Simulating kernel production influences maize model accuracy
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/22/2017)... ... September 22, 2017 , ... After a long health ordeal ... new lease on life with assistance from CreditAssociates. CreditAssociates provides debt relief and ... unsecured debt. The senior is one of the satisfied clients who expressed their ...
(Date:9/22/2017)... ... September 22, 2017 , ... SABRE ... Scholarship Sweepstakes.,  , Molli C., a graduate student from Sonora, California, who will ... Administration at St. Thomas University in Miami, Florida, was selected from a pool ...
(Date:9/22/2017)... Chicago, IL (PRWEB) , ... September 22, 2017 , ... ... founding attorney Richard L. Pullano has been selected to serve as President ... Association’s 50th President at the Installation and Award Dinner hosted by the NSBA at ...
(Date:9/22/2017)... ... September 22, 2017 , ... ... supplement produced by Native Remedies that helps promote pancreatic health and regulate ... individuals. However, some prescription-based approaches can have negative side effects, and with the ...
(Date:9/22/2017)... ... September 22, 2017 , ... "Success ... the world of Alzheimer’s. Alzheimer’s is a disease estimated to affect the lives ... information published by the Alzheimer’s Association, a leading voice in the fight for ...
Breaking Medicine News(10 mins):
(Date:9/7/2017)... NuvoAir (formerly called Pond Healthcare Innovation), the company ... Novartis Pharma AG to distribute NuvoAir,s spirometry technology to physicians ... spirometry platform and Novartis, commitment to address the unmet medical ... ... "We ...
(Date:9/6/2017)... 2017  Medical professionals are expected to ... treating their patients. Medical simulations offer clinicians ... patients. Simulation provides a safe method for ... procedures, refine techniques and build confidence, without ... technology, such as augmented reality, will now ...
(Date:9/5/2017)... KEYSTONE, Colo. , Sept. 5, 2017 ... their XR-29 DoseCheck solution. Scannerside DoseCheck is a third-party ... update existing CT scanners and allows compliance with current ... The Sapheneia-Scannerside proprietary XR 29 DoseCheck solution is specifically ... notifications and alerts of potential radiation doses over a ...
Breaking Medicine Technology: