Navigation Links
Your personality type influences how much self-control you have

A new study from Northwestern introduces personality types used frequently in consumer research to the realm of self-improvement. People are motivated by one of two fundamental needs: they are either promotion-focused, seeking products that will help them achieve hopes and aspirations, or they are prevention-focused, seeking items that help achieve a need for safety and security. According to the research, people are better able to exercise self-control when they choose goal-pursuit strategies such as diets or money management that fit with their promotion or prevention focus.

This research has important implications for consumer welfare, explain Jiewen Hong and Angela Y. Lee (both of Northwestern University) in the February issue of the Journal of Consumer Research. While self-help remedies are saturating the market, resisting temptations remains a strenuous process and a constant struggle for many people. The data reported in this research offer an important step toward understanding self-control and highlight the benefits of adopting the right goal pursuit strategies.

Given their concern for growth and accomplishments, promotion-focused individuals experience fit when they adopt strategies that strive toward gains. They experience nonfit when they adopt vigilance strategies that guard against losses, the researchers explain. In contrast, prevention-focused individuals experience fit when they adopt vigilance strategies to address their concern for safety and security.

In the study, adoption of strategies that fit was reflected in having promotion- or prevention-focused individuals list either how they anticipated they would achieve their aspiration (i.e., What are some things you can do to make sure everything goes right") or how they would fulfill their obligation (i.e., What are some of the things you can do to avoid anything that could go wrong")

In one study, participants who had filled out the questionnaire were then asked to choose between an apple and a chocolate bar as a snack. A remarkable 80 percent of those who had been asked to think about strategies that fit with their focus chose the apple, while only 20 percent of those who adopted conflicting strategies chose the apple.

Another experiment had particularly important real-world implications, gauging research participants willingness to get tested for hepatitis. Getting diagnostic screening for most medical conditions is considered inconvenient, unpleasant, and a hassle it requires self-control to get tested, especially if you consider yourself low-risk.

Among participants who perceived themselves to be at low risk, those who adopted goal pursuit strategies that fit their promotion or prevention focus were more willing to get tested for hepatitis than those who were asked to think about strategies that did not fit with their pre-determined focus.

Importantly, people seemed unaware of these effects and didnt select strategies that fit their focus when offered the choice.

[We] find that when people adopt goal pursuit strategies that fit with their promotion or prevention focus, they have better self-control. In contrast, their self-control is weakened when they adopt goal pursuit strategies that conflict with their focus, the researchers explain.

They conclude: Self-control is not just about doing the right things, but also about doing things the right way.


Contact: Suzanne Wu
University of Chicago Press Journals

Related medicine news :

1. Preschoolers nightmares less prevalent, are trait-like and associated with personality
2. Scientists identify brain abnormalities underlying key element of borderline personality disorder
3. Is Your Yoga Mat Lacking Personality?
4. Can shopping behavior indicate personality type?
5. L.A. Author, TV Personality and Substance Abuse Specialist Discusses Struggle to Break Bad-girl Syndrome Oct. 26-28 in Baltimore
6. The Personality of a Smile
7. Entrepreneur and TV Personality Bill Rancic to Host Mens Health Chicago Urbanathlon on October 20, 2007
8. Sense of personal control influences Latinas decisions about sexual debut
9. Scientists identify gene that influences alcohol consumption
10. Type of ICU Influences Lung Injury Survival
11. Simulating kernel production influences maize model accuracy
Post Your Comments:
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... Conventional wisdom ... of success. In terms of the latter, setting the bar too high can result ... more than just slow progress toward their goal. , Research from ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... June 19, ... the dangers associated with chronic pain and the benefits of holistic treatments, Serenity ... who are suffering with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a ...
(Date:6/24/2016)... , ... June 24, 2016 , ... Global law firm ... 2016 Legal Elite. The attorneys chosen by their peers for this recognition are considered ... Seven Greenberg Traurig Shareholders received special honors as members of this year’s Legal Elite ...
(Date:6/24/2016)... ... ... of Topricin and MyPainAway Pain Relief Products, join The ‘Business for a Fair Minimum Wage’ ... 2020 and then adjusting it yearly to increase at the same rate as the median ... floor does not erode again, and make future increases more predictable. , The company is ...
(Date:6/24/2016)... ... June 24, 2016 , ... The ... recognize Dr. Barry M. Weintraub as a prominent plastic surgeon and the network’s ... the world, and the most handsome men, look naturally attractive. Plastic surgery should ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... June 23, 2016 Roche (SIX: RO, ROG; ... for its Elecsys BRAHMS PCT (procalcitonin) assay as a ... septic shock. With this clearance, Roche is the first ... integrated solution for sepsis risk assessment and management. ... infection and PCT levels in blood can aid clinicians ...
(Date:6/23/2016)... 23, 2016 Research and Markets has ... 52" report to their offering. ... creates a favourable commercial environment for MedImmune to enter. The ... that will serve to drive considerable growth for effective anti-influenza ... to cap sales considerably, but development is still in its ...
(Date:6/23/2016)... INDIANAPOLIS , June 23, 2016 If ... Leaders Scholarship is any indication, the future is in ... at by the Diabetes Scholars Foundation ... the way of academic and community service excellence. ... since 2012, and continues to advocate for people with ...
Breaking Medicine Technology: