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Your attention please: 'Rewarding' objects can't be ignored
Date:6/7/2011

lves but had become associated with a reward," Yantis explained. "We also found that the distraction caused by value-related features persists for weeks after the original learning."

The team is now investigating how value is learned, and how learned value can seize the brain's attention circuits, Yantis said.

"We think that this form of attentional capture may play a role in various clinical syndromes like drug addiction," he said.


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Contact: Lisa DeNike
Lde@jhu.edu
443-287-9960
Johns Hopkins University
Source:Eurekalert  

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