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Your Doctor Has a Blog
Date:2/19/2009

SHELBY TOWNSHIP, Mich., Feb. 19 /PRNewswire/ -- Dr. Brett Kotlus and Dr. Charles Mok of Shelby Township use Allure Medical Blog to share information about new cosmetic treatments and also to share information about procedures within their practice. "I find that patients at our medical spa are information gatherers, but it can be difficult to sort through the tremendous amount of information available on the internet regarding the cosmetic field. There are literally hundreds of laser procedures out there, as well as wrinkle reducing injectables and I can offer an educated perspective. If a patient asks a question about a new treatment, I can share my analysis within minutes," explains Dr. Kotlus. "The blog is linked to our practice website, so all of our patients know where to look."

The blogosphere is expanding at an exponential rate. Recent estimates place the total number of blogs at well over 100 million. Even grandparents are blogging. It is not surprising that many doctors are spending time blogging away in between patient interactions. In fact, there are so many medical blogs that there is a Medical Weblog Award, which is given away yearly to a deserving medical internet author. But the style and content of doctor blogs vary as much as the rest of the internet landscape.

Some doctors will write in a diary format, sharing their daily activities and anecdotes. Others have opted to use their electronically public forums as an opportunity to air their complaints about the current state of affairs in healthcare policy, medical malpractice, and insurers. A few doctors are using blogs as a tool to reach out to their patients.

Allure Medical Spa of Shelby Township, Michigan is one of the first medical spas of its kind in the country; it offers some of the mo
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SOURCE Allure Medical Spa
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