Navigation Links
Your Business Card is a Powerful Marketing Tool
Date:4/17/2008

WESTFIELD, N.J., April 17 /PRNewswire/ -- A few years back, the standard business card had basic contact information printed in one color, usually black, on one side of plain vanilla paper stock, sometimes with two-color printing to kick it up a bit. Today you can easily print on both sides of a BC in four-color process with a laminated, glossy finish. In regard to cost, it's about fifty dollars for 500 cards. This is a fraction of what it cost a few years ago. Now that's a bargain.

"BCs are becoming mini-brochures that can make a colorful impression. The second side can be just the logo if you are after an "I am very cool" effect, or you could print a mission statement if you want people to know what you stand for, and, at the very least, a short list of special things your company does. Whatever way you chose, you can captivate interest and provoke discussion. This is a great little marketing tool," according to John Howlett President of AvizaGroup an ROI consulting business specializing in advertising and marketing.

After you have grabbed their attention and jump started a conversation, you can deliver your elevator pitch, which is a salespersons dream. In the most optimistic view it might even circumvent the dreaded statement that ever business salesperson fears: "I didn't know your company does that".

The BC may appear to be a rather insignificant item. It is not. Especially if you believe first impressions are lasting impressions. Some people reading this article might say "give me a break, a business card as a marketing tool?" Think about how many times you found a BC, a month or more later, and had absolutely no recollection of who they are and what they do. How unfortunate for the person who handed you their card. They missed the opportunity to leave a memorable message in a potential prospect's hand and mind.

Millions of dollars are spent every day to establish brand recognition in advertising, in pursuit of building a positive, memorable recall about your company, product or service. Want to improve your ROI in advertising? Take a good look at your not-so-silly little business card. You can start by re-thinking about it as a powerful marketing tool.

John Howlett is president of AvizaGroup. He can be reached at John.h@AvizaGroup.com


'/>"/>
SOURCE AvizaGroup
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Mylan Commences Tender Offers and Consent Solicitations for Its 5.750% Senior Notes Due 2010 and 6.375% Senior Notes Due 2015 in Connection With Its Proposed Acquisition of Mercks Generic Pharmaceutical Business
2. Novo Nordisk Appoints New Leader of North American Business
3. Pioneer Surgical Technology Hires Vice President of New Business Development
4. WeissComm Partners Makes 10 New Hires as It Wins New Accounts and Grows Existing Business
5. First-Ever List of the 5,000 Fastest-Growing Businesses Reports Total Revenue of $194.5 Billion
6. WellPoint and M-Plan Enter Into Endorsement Agreement as M-Plan Announces Exit From the Commercial HMO Business in Indiana
7. Braun Challenges Business School Talent To Create A Buzz
8. Dow Jones Sustainability Index Again Recognizes Abbott for Continued Leadership in Business, Environmental and Social Performance
9. Karen Vigil Named Senior Vice President and Chief Executive Officer, Blue Shield of Californias Individual, Small Group, and Government Business Unit
10. Health and Business Groups Launch Ad Campaign About Need for Comprehensive Smoke-Free Law in Pennsylvania
11. Business Executives Discuss National Health Care Reform at Conference Sponsored by The Century Foundation, with Support from The Commonwealth Fund, and AARP
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/24/2017)... ... April 24, 2017 , ... NEPC ... Public Communication of Education Research Award. The award honors scholars exemplary in their ... recognizes a scholar who has demonstrated the capacity to deepen the public’s understanding ...
(Date:4/24/2017)... ... ... Bright Pink , a national non-profit organization focusing on the prevention and early detection ... Pink is proud to announce Katie Thiede as their new Chief Executive Officer. In January, ... Chairman of the Board and launched a national search to find a visionary new leader ...
(Date:4/24/2017)... ... ... Sean Fay is the undisputed king of the infomercial. With clients as ubiquitous ... Grill (which sold more than 100 million units worldwide), he has created more household ... to changes in the broadcast media landscape, the once ever-present infomercial has gone the ...
(Date:4/24/2017)... ... 2017 , ... The John P. McGovern Museum of Health and Medical Science ... their cognitive health, and share results with their physicians. Members and guests can sign ... website. , BrainCheck founder, Dr. David Eagleman, formerly at Baylor College of Medicine and ...
(Date:4/24/2017)... ... April 24, 2017 , ... The world-class designers of ... bring their novel lifesaving device for the everyday use of parents worldwide. It ... designed to read a child’s vital signs, and detect unusual symptoms or physical ...
Breaking Medicine News(10 mins):
(Date:4/19/2017)... Medical Corporation (TSX: CRH) (NYSE MKT: CRHM) (the "Company"), announces that it ... 2017 at the Sheraton Hotel in Toronto, Ontario ... the Company is scheduled to present on Tuesday, May 2 at ... Chairman of the Board, Tony Holler will also attend ... For more details ...
(Date:4/19/2017)... April 19, 2017 Global Surgical Drainage Device ... tubes used to remove excess liquid and air. The ... urine, bile or lymph. Surgical drains are used in ... as orthopedics surgery, cardiovascular surgery, neurosurgery, plastic surgery etc. ... to prevent accumulation of fluid e.g. blood or pus. ...
(Date:4/19/2017)... 2017  Sorrento Therapeutics, Inc. (NASDAQ: ... developing new treatments for cancer and other unmet ... previously announced underwritten public offering of 23,625,084 shares ... price of $2.00 per share, before deducting underwriting ... by Sorrento.  The net proceeds to Sorrento from ...
Breaking Medicine Technology: