Navigation Links
Your Business Card is a Powerful Marketing Tool
Date:4/17/2008

WESTFIELD, N.J., April 17 /PRNewswire/ -- A few years back, the standard business card had basic contact information printed in one color, usually black, on one side of plain vanilla paper stock, sometimes with two-color printing to kick it up a bit. Today you can easily print on both sides of a BC in four-color process with a laminated, glossy finish. In regard to cost, it's about fifty dollars for 500 cards. This is a fraction of what it cost a few years ago. Now that's a bargain.

"BCs are becoming mini-brochures that can make a colorful impression. The second side can be just the logo if you are after an "I am very cool" effect, or you could print a mission statement if you want people to know what you stand for, and, at the very least, a short list of special things your company does. Whatever way you chose, you can captivate interest and provoke discussion. This is a great little marketing tool," according to John Howlett President of AvizaGroup an ROI consulting business specializing in advertising and marketing.

After you have grabbed their attention and jump started a conversation, you can deliver your elevator pitch, which is a salespersons dream. In the most optimistic view it might even circumvent the dreaded statement that ever business salesperson fears: "I didn't know your company does that".

The BC may appear to be a rather insignificant item. It is not. Especially if you believe first impressions are lasting impressions. Some people reading this article might say "give me a break, a business card as a marketing tool?" Think about how many times you found a BC, a month or more later, and had absolutely no recollection of who they are and what they do. How unfortunate for the person who handed you their card. They missed the opportunity to leave a memorable message in a potential prospect's hand and mind.

Millions of dollars are spent every day to establish brand recognition in advertising, in pursuit of building a positive, memorable recall about your company, product or service. Want to improve your ROI in advertising? Take a good look at your not-so-silly little business card. You can start by re-thinking about it as a powerful marketing tool.

John Howlett is president of AvizaGroup. He can be reached at John.h@AvizaGroup.com


'/>"/>
SOURCE AvizaGroup
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Mylan Commences Tender Offers and Consent Solicitations for Its 5.750% Senior Notes Due 2010 and 6.375% Senior Notes Due 2015 in Connection With Its Proposed Acquisition of Mercks Generic Pharmaceutical Business
2. Novo Nordisk Appoints New Leader of North American Business
3. Pioneer Surgical Technology Hires Vice President of New Business Development
4. WeissComm Partners Makes 10 New Hires as It Wins New Accounts and Grows Existing Business
5. First-Ever List of the 5,000 Fastest-Growing Businesses Reports Total Revenue of $194.5 Billion
6. WellPoint and M-Plan Enter Into Endorsement Agreement as M-Plan Announces Exit From the Commercial HMO Business in Indiana
7. Braun Challenges Business School Talent To Create A Buzz
8. Dow Jones Sustainability Index Again Recognizes Abbott for Continued Leadership in Business, Environmental and Social Performance
9. Karen Vigil Named Senior Vice President and Chief Executive Officer, Blue Shield of Californias Individual, Small Group, and Government Business Unit
10. Health and Business Groups Launch Ad Campaign About Need for Comprehensive Smoke-Free Law in Pennsylvania
11. Business Executives Discuss National Health Care Reform at Conference Sponsored by The Century Foundation, with Support from The Commonwealth Fund, and AARP
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/8/2016)... , ... December 08, 2016 , ... Vida ... an $18M Series B led by Canvas Ventures . Other investors include Nokia ... scale its mobile platform to serve more consumers who are managing chronic conditions ...
(Date:12/8/2016)... , ... December 08, 2016 , ... ... planning services from offices headquartered in Jefferson County, is announcing the launch of ... in Birmingham. , The number of homeless women and children in Birmingham has ...
(Date:12/8/2016)... ... December 08, 2016 , ... The Compretta Insurance Agency, a family owned ... and around the Hancock County area, is announcing the launch of a charity effort ... The Hancock County Food Pantry has worked for more than 30 years to meet ...
(Date:12/7/2016)... ... December 07, 2016 , ... DrugDev again demonstrated ... it is one of the early adopters completing EU-U.S. Privacy Shield Certification from the ... provide companies on both sides of the Atlantic with a mechanism to comply with ...
(Date:12/7/2016)... ... ... Kenall Manufacturing, a leader in sealed healthcare lighting for more than 30 years, ... LED luminaire that meets the needs of everyone in the patient room by delivering ... A 2’ x 4’ model features four modes: reading, ambient, standard and high output ...
Breaking Medicine News(10 mins):
(Date:12/8/2016)... Dec. 8, 2016 True Health Diagnostics ... leading-edge laboratory services and management expertise to hospital ... , allowing more doctors and patients to benefit ... solutions. Logo - http://photos.prnewswire.com/prnh/20161208/447162LOGO ... systems, under pressure to contain costs, have struggled ...
(Date:12/8/2016)... Information products and services provider Elsevier ... Scopus , the world,s largest abstract and citation database of peer-reviewed ... journals from over 5,000 publishers. The new set of metrics will ... and when to adjust a journal,s editorial strategy. ... , , ...
(Date:12/8/2016)... A Small Business Innovative Research (SBIR) grant ... (NIH) to Phoenix -based NeuroEM Therapeutics, ... grant will seek to determine an optimal set of ... waves to treat Alzheimer,s Disease. The grant will also ... treat other neurologic disorders such as Parkinson,s Disease and ...
Breaking Medicine Technology: