Navigation Links
Your Business Card is a Powerful Marketing Tool
Date:4/17/2008

WESTFIELD, N.J., April 17 /PRNewswire/ -- A few years back, the standard business card had basic contact information printed in one color, usually black, on one side of plain vanilla paper stock, sometimes with two-color printing to kick it up a bit. Today you can easily print on both sides of a BC in four-color process with a laminated, glossy finish. In regard to cost, it's about fifty dollars for 500 cards. This is a fraction of what it cost a few years ago. Now that's a bargain.

"BCs are becoming mini-brochures that can make a colorful impression. The second side can be just the logo if you are after an "I am very cool" effect, or you could print a mission statement if you want people to know what you stand for, and, at the very least, a short list of special things your company does. Whatever way you chose, you can captivate interest and provoke discussion. This is a great little marketing tool," according to John Howlett President of AvizaGroup an ROI consulting business specializing in advertising and marketing.

After you have grabbed their attention and jump started a conversation, you can deliver your elevator pitch, which is a salespersons dream. In the most optimistic view it might even circumvent the dreaded statement that ever business salesperson fears: "I didn't know your company does that".

The BC may appear to be a rather insignificant item. It is not. Especially if you believe first impressions are lasting impressions. Some people reading this article might say "give me a break, a business card as a marketing tool?" Think about how many times you found a BC, a month or more later, and had absolutely no recollection of who they are and what they do. How unfortunate for the person who handed you their card. They missed the opportunity to leave a memorable message in a potential prospect's hand and mind.

Millions of dollars are spent every day to establish brand recognition in advertising, in pursuit of building a positive, memorable recall about your company, product or service. Want to improve your ROI in advertising? Take a good look at your not-so-silly little business card. You can start by re-thinking about it as a powerful marketing tool.

John Howlett is president of AvizaGroup. He can be reached at John.h@AvizaGroup.com


'/>"/>
SOURCE AvizaGroup
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Mylan Commences Tender Offers and Consent Solicitations for Its 5.750% Senior Notes Due 2010 and 6.375% Senior Notes Due 2015 in Connection With Its Proposed Acquisition of Mercks Generic Pharmaceutical Business
2. Novo Nordisk Appoints New Leader of North American Business
3. Pioneer Surgical Technology Hires Vice President of New Business Development
4. WeissComm Partners Makes 10 New Hires as It Wins New Accounts and Grows Existing Business
5. First-Ever List of the 5,000 Fastest-Growing Businesses Reports Total Revenue of $194.5 Billion
6. WellPoint and M-Plan Enter Into Endorsement Agreement as M-Plan Announces Exit From the Commercial HMO Business in Indiana
7. Braun Challenges Business School Talent To Create A Buzz
8. Dow Jones Sustainability Index Again Recognizes Abbott for Continued Leadership in Business, Environmental and Social Performance
9. Karen Vigil Named Senior Vice President and Chief Executive Officer, Blue Shield of Californias Individual, Small Group, and Government Business Unit
10. Health and Business Groups Launch Ad Campaign About Need for Comprehensive Smoke-Free Law in Pennsylvania
11. Business Executives Discuss National Health Care Reform at Conference Sponsored by The Century Foundation, with Support from The Commonwealth Fund, and AARP
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/5/2016)... ... 05, 2016 , ... The 2016 Nike Soccer Camp will be directed by ... coaching staff. Together they bring their winning Vandals coaching philosophy to young athletes. Programs ... 5-13, and high school players. Session dates are as follows: , Youth Day Camp ...
(Date:5/5/2016)... ... 2016 , ... Talent Tech Labs (TTL) is pleased to announce ... National Nurses Week (May 6-12). Currently, HireNurses is a job listing and matching ... Talent Tech Lab Virtual Incubation program, they will dramatically expand the functionality and ease ...
(Date:5/5/2016)... Toledo, Ohio (PRWEB) , ... May 05, 2016 , ... ... Revenue Cycle. , Clark brings more than 15 years of experience within the ... comes from a successful career as the Director of Patient Financial Services at Spectrum ...
(Date:5/5/2016)... , ... May 05, 2016 , ... The Lung Institute will celebrate its ... a seminar at most clinic locations throughout the month of May. To date, the Lung ... “The rapid growth that we’ve seen is a testament to the success of this treatment ...
(Date:5/5/2016)... ... May 05, 2016 , ... T.E.N., a technology and ... May 3, at the 2016 ISE® Central Executive Forum and Awards Gala at ... Chief Security Officer of HMS, was selected as the Information Security Executive® of ...
Breaking Medicine News(10 mins):
(Date:5/5/2016)... May 5, 2016 ... addition of the  "Europe Thrombocythemia Market ...  report to their offering.  ... , ,The latest research Europe Thrombocythemia ... 2016, provides comprehensive insights into Thrombocythemia ...
(Date:5/4/2016)... York , May 4, 2016 ... Transparency Market Research entitled "Brain Computer Interface Market - Global ... - 2024," the  global brain computer interface (BCI) market  is ... 2024. The market is estimated to expand at a ... 2016 to 2024. A BCI device provides ...
(Date:5/4/2016)... , May 4, 2016 ... concluded a series of free workshops across ... global requirements for Good Distribution Practices (GDP). ... which ensures that products are consistently stored, transported and ... authorization (MA) or product specification. Only a few years ...
Breaking Medicine Technology: