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Younger People, Not Seniors, Getting More Colds and Feeling Run Down

New survey from Sambucol(R) Black Elderberry immune boosting dietary supplement highlights which Americans feels vulnerable and why; shows that one-in-ten U.S. adults say they get sick as soon as the season/weather changes

NOTTINGHAM, England, Nov. 3 /PRNewswire/ -- More than half of U.S. adults (57%) say they get at least one cold a year and, surprisingly, it's not the elderly who feel most susceptible, according to a new survey conducted for Sambucol(R) Black Elderberry immune-boosting dietary supplement.

Instead, the younger one is, the more vulnerable Americans seem to be with more than seven out of 10 (71%) 18-to-34 year olds reporting they get at least one cold a year. Additionally, two thirds of those aged 35 to 44 feel this way, yet, just more than half (57%) of those 45 to 54, and just 43% of those aged 55 or older say this is true for them, significantly less than their younger counterparts.

Women are also more likely than men to say they get at least one cold a year (60% vs. 55%, respectively) and if there are children in the household, there are more colds among adults -- 71% vs. 53% for those with no children at home, making parents with younger children seemingly more at risk.

Seniors are also the least likely of all age groups to report frequently feeling "run down" (14%), while those 35 to 44 feel this way most (30%), followed by those aged 18-34 (29%) and those 45-54 (23%). More women than men say they feel "run down" -- 27% vs. 18% -- and more adults in households with children than without children at home - 28% vs. 21% feel frequently run down.

Other Sambucol(R) survey findings include:

-- One-in-four U.S. adults aged 18-34 and 22% of those aged 35-44 report

that if someone in their family gets sick, they will usually get sick,

too. Women are more likely than men to say they usually get sick when

someone in their family is sick (23% vs. 14%) as are those with children

in the household vs. those without (28% vs. 16%).

-- More than one-in-ten (12%) of U.S. adults say they get sick as soon as

the season/weather changes.

-- More than one-in-ten (11%) U.S. adults indicate they tend to catch

whatever is going around (much more so for women than men (14% vs. 7%).

-- One tenth of U.S. adults aged 18-34 say they often get sick around the


Sambucol(R) Black Elderberry dietary supplement is the original black elderberry extract developed by a virologist and researched and tested in published clinical trials showing it to help support the immune system. The Sambucol(R) line of products is available nationwide at major pharmacy chains (Rite Aid, Walgreens and CVS) health food stores (Vitamin Shoppe), independent drug stores, and online at

Go to for more information on the benefits of black elderberries.

Survey Methodology

Harris Interactive(R) fielded the study on behalf of Sambucol(R) from October 8-10, 2008 via its QuickQuery(SM) online omnibus service, interviewing a nationwide sample of 2,212 U.S. adults aged 18 years and older. Data were weighted using propensity score weighting to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity, and propensity to be online. No estimates of theoretical sampling error can be calculated; a full methodology is available.


Healthcare Brands International Ltd.

56 Queen Anne Street, London W1G 8LA, UK

SOURCE Healthcare Brands International Ltd.
Copyright©2008 PR Newswire.
All rights reserved

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