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Young Parents Don't Stress Over Kids' Media Use: Survey
Date:6/4/2013

By Maureen Salamon
HealthDay Reporter

TUESDAY, June 4 (HealthDay News) -- Having grown up with gadgets galore, young parents aren't as worried about the potentially corrosive effects of too much screen time on their offspring, a new study suggests.

Surveying more than 2,300 parents of children up to age 8, researchers from Northwestern University found that the vast majority -- 78 percent -- report that their children's media use is not a source of family conflict, and 59 percent said they aren't concerned their kids will become addicted to new media.

"We asked parents what their challenges were as the parents of young children . . . and sometimes media was never mentioned," said study author Ellen Wartella, director of Northwestern's Center on Media and Human Development. "Parents of children this age are concerned about their health, safety, nutrition and exercise, and media concerns are much lower down the list. That was a surprise."

The study is scheduled to be presented Tuesday at the Pew Charitable Trusts Conference Center in Washington, D.C. Research presented at conferences typically has not been peer-reviewed and is considered preliminary.

Wartella and her team identified three different types of media environments parents create: media-centric (39 percent of families), media-moderate (45 percent) and media-light (16 percent). In media-centric homes, children spend three hours more each day with screen media such as TVs, computers and tablets than those in media-light households.

The notion that parents are apt to shush their kids by handing them a smartphone or tablet also appears to be false, according to results. To keep their children quietly occupied, moms and dads said they were more apt to turn to toys or activities (88 percent), books (79 percent) or TV (78 percent). Of parents with smartphones or iPads, only 37 percent reported being somewhat or very likely to turn to those devices.
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