Norwood Young America, Minn (PRWEB) November 05, 2013
Young America, one of the largest engagement marketing agencies in the country, announced today the confirmation of Christopher R. Behrens as President and CEO. Mr. Behrens was previously serving as Chairman and interim President and CEO. The change is part of a client-centric growth plan to invest in the high-growth areas of its business.
“By taking a client-centric marketing and investment approach, and continuing our expansion into digital and database marketing solutions, Young America will build upon its leading market position and grow with new technologies,” says Mr. Behrens. “Young America’s clients are hungry for growth and success by utilizing data driven marketing solutions across the new “omni-channel” (traditional, digital, social and mobile) marketplace, inclusive of customer experiences that promote collaboration. Young America is well positioned to expand the its traditional promotional marketing services to include omni-channel engagement, data services, analytics and targeted remarketing.
“Our mission is to provide clients with a proven return on the investments they make to engage and motivate their customers to take action, buy more and spread the word,” says Behrens. “I am excited to take that commitment and our services offering to a whole new level.”
Prior to Young America, Mr. Behrens worked with the Baird Capital Partners investment team to execute investment strategies, and source potential transactions to build digital marketing services companies. Prior to Baird Capital Partners, Mr. Behrens was President and CEO of SourceLink, LLC a business he grew to become North America’s 4th largest privately held marketing services company. Prior to SourceLink, Mr. Behrens was President and CEO of ETrac, a technology (SaaS) services business, and held various positions at GE Financial Assurance, including Senior Vice President Sales and Client Marketing. Mr. Behrens began his career at OAG, a global publisher of airline and hotel information.
About Young America
Young America, LLC, one of the nation’s largest engagement marketing agencies, provides Fortune 500 brands and their agency partners with the services and technology needed to create omni-channel experiences that motivate people to engage the brand, take action and spread the word. Young America’s team of 250 professionals collaborate to produce more than 3,500 national and local marketing programs, annually, touching and rewarding tens of millions of shoppers and channel partners. Solutions include social, online, mobile and in-store delivery of sweeps, games, contests, rebates, product trials, sales incentives, data services. Young America was founded in 1972 and is headquartered in Norwood Young America, MN. Visit us at http://www.young-america.com.
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