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YouTube for Business: Casey Gollan’s Step-by-Step Guide to Getting Started
Date:7/26/2013

is the most important information the company will be asked for because it’s the name associated with the YouTube account. The name should be short, understandable, and obviously related to the business. Using the full business name – provided it’s not too long or hard to spell – is usually a good idea.

Businesses should keep in mind that it’s only letters and numbers which can be used. No spaces are permitted. Once the username is entered, click ‘OK, I’m ready to continue’. To customize the company’s channel, click on ‘Channel Settings’ at the top of the page. Customizing the channel involves three tabs: Appearance, Info and Settings, and tabs.

Appearance
For this companies should add an avatar that will be displayed next to the company’s channel name at the top of the page. This could be the company logo, or even a picture of a product. Images work best when they’re 800 x 800 pixels. The maximum size permitted by YouTube is 1MB.

Info and Settings
This section is important as the info entered here will be displayed at the top of the company’s YouTube channel, says popular business mentor Gollan. Companies should select a title for the channel, a description, and relevant tags. Typically the title will be the username or something close to it. The description should give a brief overview of what users will be able to find on the channel, and the tags should be relevant key phrases people may use to find the channel.

Tabs
The main setting companies should adjust on this tab is the feed settings. It’s possible to be able to approve comments before they go public, simply by checking off the ‘Don’t display until approved’ box.

3.    Step 3 (Optional): Sign up for a Branded YouTube Channel
Signing up for a branded YouTube channel involves contacting the YouTube sales team via a brief form. Bran
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