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YouTube for Business: Casey Gollan’s Step-by-Step Guide to Getting Started
Date:7/26/2013

(PRWEB) July 26, 2013

Business-related YouTube videos are not necessarily dry, boring, or simply consist of one individual sitting in front of a camera droning on and on about their business, insists Casey Gollan in his latest tip sheet titled YouTube for Business: Casey Gollan’s Step-by-Step Guide to Getting Started.

“In fact, using YouTube for business doesn’t require a huge investment of time or money, and if done correctly, can skyrocket your business’s growth and increase its online visibility,” he adds.

The leading business coach then goes on to list video ideas such as short tutorials, interviews with industry experts, product demonstrations, staff introductions, customer testimonials and Q and A sessions.

His step-by-step guide takes the following format:

1.    Sign in to YouTube
This is achieved via the homepage and the ‘Sign In’ button at the top right hand side of the screen. Next, click on ‘Create an account.’ Once the info there has been filled out click ‘Next step’. Skip the photo and go to ‘Next Step’ then ‘Back to YouTube.’ Now click ‘Close’ rather than ‘Next.’

2.    Create a Video Channel
Once a company has a YouTube account they then need to create their video channel. This is basically a home base where all the videos ‘live’. Channels make it easy for people to see all the videos a company has uploaded, all in one place.

At the top of the screen, click on the ‘My channel’ link under ‘YouTube’. Click on ‘Create a username’ link. This
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