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You Gotta Wash Your Hands is the Word Out!
Date:9/17/2009

Foundation launches public service campaign with a premiere, billboards, an inflatable, and a message.

PHILADELPHIA, Sept. 17 /PRNewswire-USNewswire/ -- The Word-OUT! Awareness Foundation, a member of the Congressional District Program 501(c)(3)-509(a)(1), will launch the third year of its You Gotta Wash Your Hands! A Public Service Campaign, on September 21, 2009. The press conference will start promptly at 1:30 p.m. and take place on the lawn of The Philadelphia High School For Creative and Performing Arts (CAPA), located at Broad and Christian Streets.

Word-OUT!'s press conference coincides with the global launch of International Clean Hands Week, September 20-26, 2009, as sanctioned by the World Health Organization, The Center for Disease Control and Prevention, and the National Clean Hands Coalition. An additional campaign element and vital component this year will be the Foundation's new website: www.wordoutawareness.org. The website will be officially launched at the press conference.

Once again, the Foundation welcomes the sponsorship of Jefferson University Hospital for the campaign's "aerial reminders:" PSA billboards and our giant inflatable helium balloon, which will soar above the gathering. Dr. Rachel Sorokin, Chief Patient Safety and Quality Officer, Thomas Jefferson University Hospitals will reinforce the necessity of practicing hand washing as the "first line of defense."

The Foundation's first PSA billboard celebrity, "the Geator with the Heater," Jerry Blavat, will be joined by Clear Channel's Outdoor Representative, Barbara Bridge, to unveil the 2009 PSA billboard celebrities. The CAPA Dancers, along with the CAPA Choir, will perform the premiere of "Contamination" from the Foundation's You Gotta Wash Your Ha
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SOURCE Word-OUT! Awareness Foundation
Copyright©2009 PR Newswire.
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