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You Are Here Extends Unified Platform with Mobile
Date:5/27/2010

Unified, new-media marketing platform positions conferences and events to re-establish growth despite industry upheaval.

Washington, DC, Springtime Expo (PRWEB) May 27, 2010 -- MarketArt® announced here today You Are Here Mobile, an extension of its You Are Here™ platform that now creates a unified view across multiple event-marketing communication functions. It enables event organizers to increase attendance, add exhibitor value, enhance attendee experience and grow tradeshow revenue.

The newest additions to the You Are Here system consolidate and accelerate event marketing, exhibitor promotion and attendee participation at tradeshows and events. You Are Here Mobile provides anytime, anywhere access to the industry's leading map, directory and media platform. One platform, one interface and one, consistent experience ensures enormous usage, added value and efficient management.

Mobile includes ShowStream ™, a new integration of social media tools that organizers, exhibitors and attendees use to integrate their own social networks into the platform. Users can login to their personal event accounts using their own social media networks such as Twitter, facebook or LinkedIn to follow industry, event and exhibitor news and messages during the event.

For event organizers the system is both tactical and strategic. You Are Here immediately solves multiple issues that are serious industry challenges today and creates a clear path to sustainable relevance and growth in the future. It amplifies the marketing activities of their exhibitors' and attendees' own prospects, customer lists and social networks to create a powerful attraction to the event and a sustained community of engaged, satisfied and loyal participants.
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