There is apparently no recession for York (UK) based company, Sweet Cures™, which has just doubled its workforce to cope with an ever-increasing demand for their innovative product range. Mainly Sweet Cures supplies rare sugars with positive health benefits, such as their bladder health product, Waterfall D-Mannose™, but they also supply an organic version of the natural powerful antimicrobial, Wild Oregano Oil C80™ and a range of other products such as their QuicklyTest UTItest5V™ urine test strips. The alternative health industry is apparently alive and kicking.
(PRWEB) January 26, 2010 -- Sweet Cures™, the York, UK-based company has defied the recession by doubling their workforce to cope with the worldwide demand for the company's innovative product range.
So while some companies are folding, others are apparently thriving. Sweet Cures has many high profile retail outlets, such as the Jan De Vries health store and clinic chain, and the retail outlet, Victoria Health, but there must be more to their success than that. We decided to try and find out what makes Sweet Cures one of the winners.
John Bremner, one of the company partners says, “I don't think niche markets such as ours have been touched much by the recession. If you have customers who actually need what you can provide for them, they will buy that thing. It's things people want but don't need that they are not currently buying. We pick up over seventy percent of our new customers as a direct result of an existing customer telling somebody about one or more of our products. This means we don’t have to spend much on advertising, and it also means that we get customers coming to us who need what we can supply, and who already know that our products really do work.”
In the alternative health industry it can be difficult to let customers know when you have something that is really effective against a particular condition, because of restrictive legislation that doesn’t allow claims of medical effectiveness without registering the product as a medicine. An example is Sweet Cures 'Waterfall D-Mannose™'. Although tens of thousands of Sweet Cures customers worldwide have been using Waterfall D-Mannose to cure their urinary tract infections and other bladder health problems, Sweet Cures sells the product for "Supporting a Healthy Bladder". But it seems to be Sweet Cures customers who are helping them to achieve success.
Anna Sawkins, the other partner in the business, agrees with this, and believes that any business can be successful even in the current depressed market by following the same formula. "If you are producing products that are aimed at helping solve particular problems, and if your products work outstandingly well, you get customers who will not only tell a friend or two, but will actively campaign on your behalf. We have customers who demand a pile of order forms and they go around handing them out at Women’s Institute meetings. We have spinal injury patient customers who organise meetings with urologists just to tell them about our Waterfall D-Mannose products, and we have ME sufferers who go around telling everyone they meet that they got their life back using our High Energy D-Ribose™."
They also have a number of customers who write articles about their products and send them into magazines and newspapers. For instance a recent article in a French medical magazine by an enthusiastic doctor, sent their French sales of High Energy D-Ribose through the roof. When a company has customers like that, word spreads fast, especially with the rising use of social networking sites.
Mr Bremner says, "We don’t know how many people have clicked through to our website from Facebook or Twitter, but we do know that whenever somebody puts up a new post about one of Sweet Cures products, the rise in orders is phenomenal."
It’s a hard to beat combination – a range of products that actually work, and enthusiastic customers who spread the word. No wonder Sweet Cures has had to double their workforce to cope with demand.
Read the full story at http://www.prweb.com/releases/2010-Sweet_Cures/01-Doubles_Workforce/prweb3513404.htm.
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