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Yoplait(R) Challenges One Million Americans to Pledge to Their Breast Health
Date:10/11/2007

BeABreastCancerChampion.com empowers people to stay on guard

MINNEAPOLIS, Oct. 11 /PRNewswire/ -- With one million U.S. women now living with undiagnosed breast cancer, and diagnoses in men forecast to rise, Yoplait(R) is challenging adults nationwide to get real about routine exams. Yoplait has launched http://www.BeABreastCancerChampion.com, a Web site where visitors can take the "Be a Breast Cancer Champion" Pledge and commit to better breast health.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071011/NETH048LOGO )

By taking the "Be a Breast Cancer Champion" Pledge, individuals commit to a mammogram, clinical breast exam or breast self-exam. They can also email family and friends from the site, encouraging them to make the same commitment.

Pledgers will receive monthly emails reminding them to perform their breast self-exam or get regular screenings. They can also revisit the Web site and report how the "Be a Breast Cancer Champion" Pledge has impacted their life.

The Pledge is open to everyone in the U.S. who wants to learn about, and commit to, breast health.

BeABreastCancerChampion.com goes live in time for National Breast Cancer Awareness Month, an annual October commemoration.

U.S. Breast Cancer Statistics

- 180,510: Estimated 2007 new cases of invasive breast cancer (178,480

women/2,030 men)

- 62,030: Estimated 2007 additional new cases of noninvasive (in situ)

breast cancer in women

- 1 in 8: Chance of developing breast cancer at some time in a woman's

life

- 40,910: Estimated 2007 deaths from breast cancer (40,460 women/450 men)

- 2nd: Breast cancer's rank in deaths among women vs. all other cancers

- 80-90%: Average percentage of breast cancers mammography will detect in

women without symptoms

Source: American Cancer Society

"Yoplait has long been committed to raising breast cancer awareness and funding, and to supplying individuals with tools to combat this disease," said Camille Gibson, vice president of Yoplait. The "Be a Breast Cancer Champion" Pledge is another way women and men can stay vigilant in monitoring their breast health."

To honor its commitment to breast health, Yoplait has partnered with Susan G. Komen for the Cure, the leader of the breast cancer movement, since 1999. This year, Yoplait continues to provide programs including Yoplait Champions and Save Lids to Save Lives(R).

2008 Yoplait Champions

On September 18, Yoplait and Susan G. Komen for the Cure launched their search for the 2008 Yoplait Champions, 25 ordinary women and men who are doing extraordinary things in the fight against breast cancer. Each Champion receives a $1,000 donation from Yoplait to the breast cancer charity of their choice, totaling $25,000. Nomination forms and criteria are available at http://www.yoplait.com through November 6, 2007.

Save Lids to Save Lives(R)

The Yoplait Save Lids to Save Lives(R) program gives everyone the chance to take part in the fight against breast cancer. Now in its ninth year, the Save Lids to Save Lives program calls for ordinary men and women to take action in their communities to raise awareness and funds for breast cancer. In September and October, special pink lids will top Yoplait yogurt cups, and for every lid saved and mailed in through December 31, 2007, Yoplait will donate 10 cents to Susan G. Komen for the Cure, up to $1.5 million with a guaranteed minimum donation of $500,000. Further, the money raised by lids redeemed in individual communities will be donated to the local Affiliates of Susan G. Komen for the Cure in those communities. Every lid and every individual matters in the fight against breast cancer.

About Yoplait

For more than 18 years, Yoplait has been committed to raising awareness of women's issues, including breast cancer, heart health, osteoporosis prevention and fitness. To date, Yoplait and its parent company General Mills have donated more than $18 million to the breast cancer cause over the past nine years. In addition to the Save Lids to Save Lives campaign, Yoplait is a member of Susan G. Komen for the Cure's Million-Dollar Council and is the National Series Presenting Sponsor of the Komen Race for the Cure(R), the largest and most successful education and fundraising event for breast cancer in the world. Visit http://www.yoplait.com to get involved in the Save Lids to Save Lives program.

About Susan G. Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cure. Thanks to events like the Komen Race for the Cure(R), we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-800-I'M AWARE.


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SOURCE Yoplait
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All rights reserved

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