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Yoplait(R) Celebrates 10th Anniversary of Save Lids to Save Lives(R) and Sustained Commitment to Fight Against Breast Cancer
Date:9/9/2008

o the show (while supplies last). Tickets will be distributed via mail and attendees are asked to present 10 pink Yoplait lids at the door with their ticket. Yoplait has pledged to donate $1.00 per pink Yoplait lid collected at the concert to Susan G. Komen for the Cure, equaling a $10 donation per guest.

"As a breast cancer survivor, I am a testament to the importance of early detection and new treatments," said Sheryl Crow. "I encourage women and men everywhere to advocate for themselves and for their future. Supporting programs such as Yoplait's Save Lids to Save Lives helps to provide the needed funding for awareness and research efforts to help fight breast cancer. You can make a difference."

People can join Sheryl's lid collection efforts on http://www.YourLidMatters.com, through a new online program that allows people to create teams with their family and friends to support the fight against breast cancer. The Web site features lid collection tools such as downloadable posters and bin labels, recruit-a-friend emails and customizable send-to-a-friend eCards, a lid-tracking widget to personalize your blog or MySpace page and customizable digital downloadables to spread the word through online social networking Web sites. The Web site provides another outlet for people to connect in support of Save Lids to Save Lives and the breast cancer cause.

"We are proud of the Save Lids to Save Lives program and our partnership with Yoplait, through which we've been able to communicate the importance of breast health to countless women and men," said Hala Moddelmog, Chief Executive Officer of Susan G. Komen for the Cure. "We encourage everyone to know their risk, get screened, know what is normal for them and make healthy lifestyle choices."

Yoplait's relationship with Susan G. Komen for the Cure began in 1999 with the company's sponsorship of Race Volunteers. In 2000, the company became
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SOURCE Yoplait
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