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Yoplait(R) Celebrates 10th Anniversary of Save Lids to Save Lives(R) and Sustained Commitment to Fight Against Breast Cancer
Date:9/9/2008

Yoplait Presents Concert Featuring Music Icon and Breast Cancer Survivor

Sheryl Crow

MINNEAPOLIS, Sept. 9 /PRNewswire/ -- This year marks the milestone 10th anniversary of Save Lids to Save Lives(R), Yoplait(R)'s signature pink lid program, which calls for men and women to take action to raise awareness and funds for breast cancer. To date, Yoplait has donated more than $19 million to the breast cancer cause. As part of this year's awareness-raising efforts, Yoplait will celebrate 10 years of dedication to the fight against the disease by hosting an anniversary concert featuring breast cancer survivor/music icon Sheryl Crow.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080909/NETU099 )

"This year's campaign is a celebration of what has been accomplished in the fight against the disease in the past ten years, but also an important reminder of the work that still needs to be done," said Tammy Sadinsky Martin of Yoplait. "Every lid really matters and with the help from people across the country, we can raise up to $1.5 million for the cause this year."

Yoplait's commitment to the fight against breast cancer is really about the power of many -- asking individual people to come together for one important cause and to make a difference. In September and October, special pink lids will top Yoplait yogurt cups, and for every lid saved and mailed in through December 31, 2008, Yoplait will donate 10 cents to Susan G. Komen for the Cure(R), up to $1.5 million with a guaranteed minimum donation of $500,000.

This year, Yoplait is celebrating Save Lids to Save Lives with a 10th Anniversary Concert featuring Sheryl Crow. The concert will take place on 10/10/08, at 8:00 p.m. PT, at The Wiltern in Los Angeles, CA. Supporters can call 1-877-MY-TEN-LIDS, after 5:00 p.m. ET on 9/9/08, and order up to two free tickets per household t
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SOURCE Yoplait
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