Navigation Links
Yoga Journal Releases 2008 'Yoga in America' Market Study
Date:2/26/2008

Practitioner Spending Grows to Nearly $6 Billion a Year

SAN FRANCISCO, Feb. 26 /PRNewswire/ -- The latest "Yoga in America" study, just released by Yoga Journal (yogajournal.com) shows that Americans spend $5.7 billion a year on yoga classes and products, including equipment, clothing, vacations and media (DVDs, videos, books and magazines). This figure represents an increase of 87 percent compared to the previous study in 2004 -- almost double of what was previously spent.

Data for this survey were collected by the Harris Interactive Service Bureau on behalf of Yoga Journal. The poll surveyed 5,050 respondents, a statistically representative sample of the total U.S. population. Yoga Journal commissioned RRC Associates, a research firm in Boulder, Colo., to perform the data analysis.

The 2008 study indicates that 6.9 percent of U.S. adults, or 15.8 million people, practice yoga. (In the previous study, that number was 16.5 million). Of current non-practitioners, nearly 8 percent, or 18.3 million Americans, say they are very or extremely interested in yoga, triple the number from the 2004 study. And 4.1 percent of non-practitioners, or about 9.4 million people, say they will definitely try yoga within the next year.

The study also collected data on age, gender and other demographic factors. Of the yoga practitioners surveyed:

-- 72.2 percent are women; 27.8 percent are men.

-- 40.6 percent are 18 to 34 years old; 41 percent are 35 to 54; and 18.4

percent are over 55.

-- 28.4 percent have practiced yoga for one year or less; 21.4 percent

have practiced for one to two years; 25.6 percent have practiced two

to five years; and 24.6 have practiced more than five years.

-- 71.4 percent are college educated; 27 percent have postgraduate

degrees.

-- 44 percent of yogis have household incomes of $75,000 or more; 24

percent have more than $100,000.

"While the yoga population has stabilized, spending among practitioners has nearly doubled," says Patricia Fox, senior vice president and group manager of Active Interest Media's Healthy Living Group. "Yoga practitioners are a devoted consumer group supporting a thriving and vibrant market."

The 2008 study also indicated that almost half (49.4 percent) of current practitioners started practicing yoga to improve their overall health. In the 2003 study, that number was 5.6 percent. And they are continuing to practice for the same reason. According to the 2008 study, 52 percent are motivated to practice yoga to improve their overall health. In 2003, that number was 5.2 percent.

"Yoga is no longer simply a singular pursuit but a lifestyle choice and an established part of our health and cultural landscape," says Bill Harper, publisher of Yoga Journal. "People come to yoga and stick with it because they want to live healthier lives."

One significant trend to emerge from the study is the use of yoga as medical therapy. According to the study, 6.1 percent, or nearly 14 million Americans, say that a doctor or therapist has recommended yoga to them. In addition, nearly half (45 percent) of all adults agree that yoga would be a beneficial if they were undergoing treatment for a medical condition.

"Yoga as medicine represents the next great yoga wave," says Kaitlin Quistgaard, editor in chief of Yoga Journal. "In the next few years, we will be seeing a lot more yoga in health care settings and more yoga recommended by the medical community as new research shows that yoga is a valuable therapeutic tool for many health conditions."

The growth in the yoga market is reflected in the growth of Yoga Journal. The magazine saw an increase of 5.8 percent in paid circulation, and an increase of 9.2 percent in paid subscriptions, in the period from July through December 2007, over the same period in the previous year, while the first two issues of 2008 were record issues in terms of ad revenue and ad pages. The magazine is also a top-selling health and fitness title at Barnes & Noble nationwide as well as at Whole Foods.

About Yoga Journal:

Yoga Journal (yogajournal.com) is the largest-circulation yoga magazine in the country. Founded in 1975, its paid circulation is 360,000. Yoga Journal holds several conferences a year, including its annual Colorado conference. It also produces many best-selling yoga books, videos and DVDs.

In September 2006, the magazine was acquired by Active Interest Media, Inc. (aimmedia.com). Based in El Segundo, Calif., AIM is a consumer enthusiast media company that serves a base of loyal constituents through print, events and online products. The company was formed in October 2003 by Efrem "Skip" Zimbalist III and the private equity investment firm Wind Point Partners.

In addition to its Healthy Living Group -- which includes Yoga Journal, Backpacker, Vegetarian Times, Better Nutrition, Optimum Wellness, SNEWS(R) and Whole Foods Market(R) magazine -- the company also publishes Southwest Art, American Cowboy, Log Home Design, Log Home Living, Timber Home Living, Building Systems, Black Belt and Yachts International. AIM produces and markets videos and books and produces 12 shows on log homes and more than two dozen building seminars. The company also produces the Fort Lauderdale International Boat Show(R), the largest boat show in the world.


'/>"/>
SOURCE Yoga Journal
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Yoga Journal Circulation Increases 5.8 Percent in Second Half of 2007 from Same Period Previous Year
2. Springer to launch new journal in emergency medicine
3. Mind, Brain, and Education is recognized as best new journal
4. American Heart Association Themed Issue Journal Report: Journal Edition Dedicated to Womens Unique Hypertension Issues
5. Cell Stem Cell named Best New Journal of 2007
6. Springer to publish new society journal in cardiology
7. Global Consensus on Mercury: Scientists Defend Science Journalists
8. Journal Sleep: Study concludes a daytime nap can benefit a persons memory performance
9. Los Angeles Daily Journal Names Richardson & Patel Verdict Top in the State of California for 2007
10. Journal of Opioid Management Welcomes New Editor-in-Chief!
11. American Journal of Disaster Medicine Accepted for Inclusion into The National Library of Medicines MEDLINE Database and may now be Accessed Through the PUBMED Website or the MEDLARS System
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... ... June 27, 2016 , ... A revolution is ... emergency ambulance transport experience for the millions of people who require these medical ... the taxi industry through the use of technology. Now, SmartEMS has put forth ...
(Date:6/26/2016)... (PRWEB) , ... June 26, 2016 , ... PawPaws ... a new product that was developed to enhance the health of felines. The formula ... , The two main herbs in the PawPaws Cat Kidney Support Supplement ...
(Date:6/25/2016)... ... June 25, 2016 , ... The temporary closing of Bruton Memorial Library on June 21 due ... up a new, often overlooked aspect of head lice: the parasite’s ability to live away ... a common occurrence, but a necessary one in the event that lice have simply gotten ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of ... recognition of their exemplary accomplishments in worksite health promotion. , The Wellness at Work ... Symposium at the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses ...
(Date:6/24/2016)... ... , ... Marcy was in a crisis. Her son James, eight, was out of control. Prone ... physically. , “When something upset him, he couldn’t control his emotions,” remembers Marcy. “If ... at my other children and say he was going to kill them. If we ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... India , June 24, 2016 ... Needles Market by Type (Standard Pen Needles, Safety Pen ... Therapy (Insulin, GLP-1, Growth Hormone), Mode of Purchase (Retail, ... by MarketsandMarkets, This report studies the market for the ... expected to reach USD 2.81 Billion by 2021 from ...
(Date:6/24/2016)... June 24, 2016  Arkis BioSciences, a leading ... and more durable cerebrospinal fluid treatments, today announced ... Series-A funding is led by Innova Memphis, followed ... other private investors.  Arkis, new financing will accelerate ... the market release of its in-licensed Endexo® technology. ...
(Date:6/23/2016)... BEVERLY HILLS, Calif. , June 23, 2016 ... faced the many challenges of the current process. Many of ... option because of the technical difficulties and high laboratory costs ... would have to offer it at such a high cost ... to afford it. Dr. Parsa Zadeh , ...
Breaking Medicine Technology: