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Yoga Journal Releases 2008 'Yoga in America' Market Study
Date:2/26/2008

Practitioner Spending Grows to Nearly $6 Billion a Year

SAN FRANCISCO, Feb. 26 /PRNewswire/ -- The latest "Yoga in America" study, just released by Yoga Journal (yogajournal.com) shows that Americans spend $5.7 billion a year on yoga classes and products, including equipment, clothing, vacations and media (DVDs, videos, books and magazines). This figure represents an increase of 87 percent compared to the previous study in 2004 -- almost double of what was previously spent.

Data for this survey were collected by the Harris Interactive Service Bureau on behalf of Yoga Journal. The poll surveyed 5,050 respondents, a statistically representative sample of the total U.S. population. Yoga Journal commissioned RRC Associates, a research firm in Boulder, Colo., to perform the data analysis.

The 2008 study indicates that 6.9 percent of U.S. adults, or 15.8 million people, practice yoga. (In the previous study, that number was 16.5 million). Of current non-practitioners, nearly 8 percent, or 18.3 million Americans, say they are very or extremely interested in yoga, triple the number from the 2004 study. And 4.1 percent of non-practitioners, or about 9.4 million people, say they will definitely try yoga within the next year.

The study also collected data on age, gender and other demographic factors. Of the yoga practitioners surveyed:

-- 72.2 percent are women; 27.8 percent are men.

-- 40.6 percent are 18 to 34 years old; 41 percent are 35 to 54; and 18.4

percent are over 55.

-- 28.4 percent have practiced yoga for one year or less; 21.4 percent

have practiced for one to two years; 25.6 percent have practiced two

to five years; and 24.6 have practiced more than five years.

-- 71.4 percent are college educated; 27 percent have postgraduate

degrees.

-- 44 percent of yogis have household incomes of $75,000 or more; 24

percent have more than $1
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SOURCE Yoga Journal
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