Navigation Links
Yoga Journal Releases 2008 'Yoga in America' Market Study

Practitioner Spending Grows to Nearly $6 Billion a Year

SAN FRANCISCO, Feb. 26 /PRNewswire/ -- The latest "Yoga in America" study, just released by Yoga Journal ( shows that Americans spend $5.7 billion a year on yoga classes and products, including equipment, clothing, vacations and media (DVDs, videos, books and magazines). This figure represents an increase of 87 percent compared to the previous study in 2004 -- almost double of what was previously spent.

Data for this survey were collected by the Harris Interactive Service Bureau on behalf of Yoga Journal. The poll surveyed 5,050 respondents, a statistically representative sample of the total U.S. population. Yoga Journal commissioned RRC Associates, a research firm in Boulder, Colo., to perform the data analysis.

The 2008 study indicates that 6.9 percent of U.S. adults, or 15.8 million people, practice yoga. (In the previous study, that number was 16.5 million). Of current non-practitioners, nearly 8 percent, or 18.3 million Americans, say they are very or extremely interested in yoga, triple the number from the 2004 study. And 4.1 percent of non-practitioners, or about 9.4 million people, say they will definitely try yoga within the next year.

The study also collected data on age, gender and other demographic factors. Of the yoga practitioners surveyed:

-- 72.2 percent are women; 27.8 percent are men.

-- 40.6 percent are 18 to 34 years old; 41 percent are 35 to 54; and 18.4

percent are over 55.

-- 28.4 percent have practiced yoga for one year or less; 21.4 percent

have practiced for one to two years; 25.6 percent have practiced two

to five years; and 24.6 have practiced more than five years.

-- 71.4 percent are college educated; 27 percent have postgraduate


-- 44 percent of yogis have household incomes of $75,000 or more; 24

percent have more than $100,000.

"While the yoga population has stabilized, spending among practitioners has nearly doubled," says Patricia Fox, senior vice president and group manager of Active Interest Media's Healthy Living Group. "Yoga practitioners are a devoted consumer group supporting a thriving and vibrant market."

The 2008 study also indicated that almost half (49.4 percent) of current practitioners started practicing yoga to improve their overall health. In the 2003 study, that number was 5.6 percent. And they are continuing to practice for the same reason. According to the 2008 study, 52 percent are motivated to practice yoga to improve their overall health. In 2003, that number was 5.2 percent.

"Yoga is no longer simply a singular pursuit but a lifestyle choice and an established part of our health and cultural landscape," says Bill Harper, publisher of Yoga Journal. "People come to yoga and stick with it because they want to live healthier lives."

One significant trend to emerge from the study is the use of yoga as medical therapy. According to the study, 6.1 percent, or nearly 14 million Americans, say that a doctor or therapist has recommended yoga to them. In addition, nearly half (45 percent) of all adults agree that yoga would be a beneficial if they were undergoing treatment for a medical condition.

"Yoga as medicine represents the next great yoga wave," says Kaitlin Quistgaard, editor in chief of Yoga Journal. "In the next few years, we will be seeing a lot more yoga in health care settings and more yoga recommended by the medical community as new research shows that yoga is a valuable therapeutic tool for many health conditions."

The growth in the yoga market is reflected in the growth of Yoga Journal. The magazine saw an increase of 5.8 percent in paid circulation, and an increase of 9.2 percent in paid subscriptions, in the period from July through December 2007, over the same period in the previous year, while the first two issues of 2008 were record issues in terms of ad revenue and ad pages. The magazine is also a top-selling health and fitness title at Barnes & Noble nationwide as well as at Whole Foods.

About Yoga Journal:

Yoga Journal ( is the largest-circulation yoga magazine in the country. Founded in 1975, its paid circulation is 360,000. Yoga Journal holds several conferences a year, including its annual Colorado conference. It also produces many best-selling yoga books, videos and DVDs.

In September 2006, the magazine was acquired by Active Interest Media, Inc. ( Based in El Segundo, Calif., AIM is a consumer enthusiast media company that serves a base of loyal constituents through print, events and online products. The company was formed in October 2003 by Efrem "Skip" Zimbalist III and the private equity investment firm Wind Point Partners.

In addition to its Healthy Living Group -- which includes Yoga Journal, Backpacker, Vegetarian Times, Better Nutrition, Optimum Wellness, SNEWS(R) and Whole Foods Market(R) magazine -- the company also publishes Southwest Art, American Cowboy, Log Home Design, Log Home Living, Timber Home Living, Building Systems, Black Belt and Yachts International. AIM produces and markets videos and books and produces 12 shows on log homes and more than two dozen building seminars. The company also produces the Fort Lauderdale International Boat Show(R), the largest boat show in the world.

SOURCE Yoga Journal
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Yoga Journal Circulation Increases 5.8 Percent in Second Half of 2007 from Same Period Previous Year
2. Springer to launch new journal in emergency medicine
3. Mind, Brain, and Education is recognized as best new journal
4. American Heart Association Themed Issue Journal Report: Journal Edition Dedicated to Womens Unique Hypertension Issues
5. Cell Stem Cell named Best New Journal of 2007
6. Springer to publish new society journal in cardiology
7. Global Consensus on Mercury: Scientists Defend Science Journalists
8. Journal Sleep: Study concludes a daytime nap can benefit a persons memory performance
9. Los Angeles Daily Journal Names Richardson & Patel Verdict Top in the State of California for 2007
10. Journal of Opioid Management Welcomes New Editor-in-Chief!
11. American Journal of Disaster Medicine Accepted for Inclusion into The National Library of Medicines MEDLINE Database and may now be Accessed Through the PUBMED Website or the MEDLARS System
Post Your Comments:
(Date:6/24/2016)... ... , ... Comfort Keepers® of San Diego, CA is excited to announce they ... to drive cancer patients to and from their cancer treatments. Comfort Keepers provides ... life and ongoing independence. Getting to and from medical treatments is one of ...
(Date:6/24/2016)... , ... June 24, 2016 , ... People across the ... Genome magazine’s Code Talker Award, an essay contest in which patients and their families ... to be presented at the 2016 National Society of Genetic Counselors (NSGC) Annual Education ...
(Date:6/24/2016)... NY (PRWEB) , ... June 24, 2016 , ... ... Haute Living, is proud to recognize Dr. Barry M. Weintraub as a prominent ... “the most beautiful women in the world, and the most handsome men, look ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... the Frederick area economy by obtaining investment capital for emerging technology companies. ... years that have already resulted in more than a million dollars of capital ...
(Date:6/24/2016)... ... June 24, 2016 , ... Venture Construction Group (VCG) ... held on June 20th at the Woodmont Country Club at 1201 Rockville Pike, ... organization dedicated to helping service members that have been wounded in battle and their ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... Jazz Pharmaceuticals plc (Nasdaq: JAZZ ... Antitrust Improvements Act of 1976, as amended ("HSR"), with ... ("Celator"; Nasdaq: CPXX ) expired effective June ... As previously announced on May 31, 2016, Jazz ... under which Jazz Pharmaceuticals has commenced a tender offer ...
(Date:6/24/2016)... , June 24, 2016  Consumers have taken ... regulators/payers have placed more emphasis on patient outcomes. ... support programs in the pharmaceutical industry have evolved ... Consequently, pharmaceutical companies are focusing on becoming more ... providing products and services that improve health. ...
(Date:6/24/2016)... , June 24, 2016   Bay Area ... Network,s Dean Center for Tick Borne Illness ... and Rehabilitation, MIT Hacking Medicine, University of California, ... today announced the five finalists of Lyme ... disease.  More than 100 scientists, clinicians, researchers, entrepreneurs, ...
Breaking Medicine Technology: