SOUTH DEERFIELD, Mass., Oct. 18 /PRNewswire/ -- Yankee Candle Company, Inc., the country's #1 candle brand and a leader in home fragrance, is taking action in the fight against breast cancer.
Yankee Candle Company created the Pink Ribbon Candle to support breast cancer awareness and research. The company is donating $1.00 from the sale of each pink ribbon candle, and 10% of the net proceeds from each Pink Ribbon Car Jar 3-pack, to the National Breast Cancer Foundation. The delectate pale pink candles fill any space with the light fragrance of freshly cut roses and the car jars take the scent on the road, showing constant support for breast cancer survivors and those lost to the disease.
"Yankee Candle is honored to be a part of the fight against breast cancer by supporting the National Breast Cancer Foundation," said Rick Ruffolo, Senior Vice President of Brand, Marketing, and Innovation for Yankee Candle. "Supporting the fight against breast cancer is a very important cause to Yankee Candle and our Pink Ribbon Candle and Car Jar present a platform for Yankee Candle customers to pitch in and help support the National Breast Cancer Foundation."
As America's leading candle manufacturer, Yankee Candle provides the world's most desired assortment of premium-scented candles and offers an array of distinctive candle products for every occasion.
"The National Breast Cancer Foundation is thrilled to have a brand like Yankee Candle help us in the fight against breast cancer," said Brent Hail, Director of Operations of NBCF. "Yankee Candle is an all-American company that helps bring much needed attention to a growing cause."
About Yankee Candle
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee has a 37-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 16,300 store locations, a growing base of Company owned and operated retail stores (434 located in 43 states as of June 30, 2007), direct mail catalogs, its Internet websites ( http://www.yankeecandle.com , http://www.illuminations.com and http://www.aromanaturals.com ), international distributors and to a European wholesale customer network of approximately 2,750 store locations (through its distribution center located in Bristol, England).
|SOURCE Yankee Candle Company, Inc.|
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