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Y-ME Makes Historic Announcement on Mother's Day
Date:5/11/2008

Thousands across the Country on Hand for Unveiling of the New Name of the

Nation's Oldest Breast Cancer Organization

CHICAGO, May 11 /PRNewswire/ -- Thousands of people honoring Mother's Day in 15 cities across the country were present for the unveiling of the new name and logo of the nation's oldest non-profit breast cancer organization

This year, Y-ME National Breast Cancer Organization(TM) commemorates its 30th anniversary. In celebration of this landmark, Y-ME revealed its new name, Breast Cancer Network of Strength, and logo* on Mother's Day.

The organization's mission -- to ensure through information, empowerment and peer support, that no one faces breast cancer alone -- will not change.

"The goal of our re-branding is to better communicate our mission," says Breast Cancer Network of Strength CEO Margaret C. Kirk. "We want to encourage more people touched by breast cancer to take part in programs and services and truly experience the power of peer support and the immediate emotional relief it provides."

Breast Cancer Network of Strength's logo quickly communicates breast cancer by using a stylized pink ribbon. The four figures are each a different color to visually express that breast cancer does not discriminate and that Breast Cancer Network of Strength is here for anyone touched by breast cancer -- men and women; families and friends; and people of all backgrounds. The figures connect with each other to demonstrate support through a network.

Y-ME's Mother's Day tradition started in Chicago 17 years ago with the Race to Empower. The event features a one- or three-mile walk, or a 5K run. Today, Walk to Empower events have expanded to 14 other cities across the country including Atlanta, Cleveland, Denver, Houston, Los Angeles, Miami, New Haven, Phoenix, Sacramento, San Diego, Seattle, Springfield, Ill., Tulsa and Washington D.C.

Funds raised benefit programs and services offered free of c
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SOURCE Y-ME National Breast Cancer Organization
Copyright©2008 PR Newswire.
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