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XanGo, Direct Selling Provide Answers in Economic Downturn
Date:11/3/2008

s such as gas, meals, cell phone and home offices.

"XanGo represents a recession-proof job," said Dwayne Dwyer, a six-year XanGo distributor and the very first of XanGo's 1 million distributors. "People get out of it what they put into it. The return on your time investment shows, and it shows quickly."

XanGo distributors typically range in age from 21 to 65 with men and women equally represented. Couples, singles and families are all part of the mix as is everyone from people switching careers to people formerly in other direct sales companies. And while XanGo's distributor ranks mostly include these kinds of everyday people looking to supplement or replace their existing income, they also include celebrities such as Carl Lewis and Natalie Imbruglia.

As the creator of the mangosteen supplement category, XanGo counts among its roster of products its signature XanGo(R) Juice, which it began selling six years ago. More recently XanGo introduced the 3SIXTY5(TM) whole food nutrition multi-vitamin brand in May 2008 and will be introducing Glimpse(TM) Intuitive Skin Care in November 2008.

All together, XanGo's cumulative sales total more than $1 billion in just six years. According to the DSA, U.S. direct sales totaled $30.8 billion in 2007, with more than 74 percent of the American public having purchased goods or services through direct selling. Worldwide sales are estimated at more than $112 billion.

"As effective as the direct sales model is and as much as it can drive significant income to hard-working participants, ultimately a long-term, stable business opportunity relies on products that work and resonate with people," Conlee said. "No person, no pitch, no packaging can overcome a mediocre product. It has to be something that provides real value and benefit to the consumer."

About XanGo

A leading global nutrition company, XanGo, LLC is a recognized category creator as the first company to market a premium mangosteen
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SOURCE XanGo, LLC
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