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XRKade Signs 50th Location in North America and Announces Expansion Plans

iTech Fitness Inc., the creators of the leading exergaming 'Brand

Xperience' called the XRKade, plans to shift gears and expand the

exergaming market in both North America and Internationally.

DENVER, June 17 /PRNewswire/ -- iTech Fitness Inc. (, creators of the XRKade and leaders of the commercial exergaming market, announce the signing of the 50th XRKade location in North America with the Atlanta YMCA Association at the Northwest Cobb branch. The achievement of the 50th location positions the XRKade as the largest exergaming club in the U.S., and the company credits its success to its focus on building a business that is all about the "Brand Xperience".


Mike Hansen, President & CEO stated, "We have experienced a significant amount of growth over the last year which is a direct result of our 'Brand Xperience' business model, our knowledgeable team, and our strategic partnerships. We are on par to break the century mark in XRKades and plan to capitalize on this by releasing a mixture of new products and services that will enhance the overall brand experience for all users."

The company's expansion is apparent with the recent opening of a new and expanded office that houses the state of the art XRKade and the recent announcement of the official XRKade Race car. The company is gearing up for a new era in the exergaming industry and plans to make the XRKade a staple in both the North American and International markets.

Recently, the company announced expansion plans into the international markets by signing a partnership in South Korea for 26 locations over the next 4 years. The first XRKade location in South Korea will be open in the Olympic Village in June of 2008. In addition to the South Korean market, the company has signed agreements with a handful of various international partners and plans to establish a strong presence in key International markets.

Lenny Lowenstein, EVP & Co-Founder stated, "We have seen a strong interest in the International markets and we plan to establish the XRKade presence in these markets with valuable partnerships and alliances that will fulfill the 'Brand Xperience'."

"Now is an exciting time for us and our locations, and as we move forward into a new era of exergaming we plan to make the XRKade brand a key component of all exergaming users," stated Hansen. The company will be representing the "new era" of the XRKade at Club Industry West in Chicago, IL on October 16th and plans to announce key partnerships at that time. In addition to the official release, the company will be hosting a limited number of 'sneak peak' viewings at their newly expanded Denver, CO headquarters.

For more information on iTech Fitness and the XRKade, you can visit them at or and/or contact them at or 303-371-5800.

SOURCE iTech Fitness Inc.
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