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X-Men's Wolverine Depends on Milk as His X-factor
Date:4/16/2009

Win The Chance to Look Like a Star with Milk on the Red Carpet at an Upcoming Movie Premiere - Only at bodybymilk.com

WASHINGTON, April 16 /PRNewswire/ -- Warding off evil villains is no easy task and even superheroes like Wolverine need a little help.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090416/AQ99876)

Wolverine's unique mutant power is the ability to rebuild his body far faster than any ordinary human. His secret is simple: Milk. Milk contains protein that helps build muscle and a unique mix of nutrients that helps refuel tired bodies after a workout.

Wolverine is the latest superhero to join the Body By Milk(R) campaign created to encourage teens to drink three glasses of lowfat or fat free milk every day, eat right and be active to stay lean and healthy. Other superheroes who have modeled the iconic 'stache include Batman, the Fantastic Four, Superman and the Incredible Hulk.

Get Your Claws Into This!

Check out the new Wolverine X-Men Origins Milk Mustache ad plus wallpapers, downloads and movie trailers at bodybymilk.com. While you're there, tell us how milk helps you look and feel great - and you and a friend could become stars for a night by walking the red carpet at an upcoming movie premiere! It's as easy as that! See official rules for details.

Wolverine's ad copy reads, "My power to regenerate might be top secret but my ability to re-energize is simple. Milk has protein to help build muscle and a unique mix of nutrients to help you refuel. So eat right, train hard and drink lowfat milk. That's just common mutant sense." The ad debuts on April 17 in Rolling Stone.

About Body By Milk(R)

Body By Milk(R) is part of the National Milk Mustache "got milk?"(R) Campaign, a multi-faceted education program focused on the health benefits of milk. The campaign is managed by the Milk Processor Education Program (MilkPEP) in Washington, D.C., which is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. Lowe New York is the creative agency for the National Milk Mustache "got milk?(R)" Campaign.


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SOURCE Milk Processor Education Program
Copyright©2009 PR Newswire.
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