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Wynonna Judd and alli(R) Hit The Road for a Healthier America
Date:2/19/2009

Weight Loss Partners Begin Nationwide Mobile Bus Tour to Promote

Healthy Lifestyle Choices and Celebrate Star's 25 Years in Music

PARSIPPANY, N.J., Feb. 19 /PRNewswire/ -- Today alli and Wynonna Judd announced the kick off for a nationwide mobile bus tour, further promoting the brand's commitment to healthy weight loss through lifestyle changes. Beginning February 19th in Los Angeles, the mobile bus will embark on a two-month, coast-to-coast trip, traveling throughout the United States to a series of festivals and retailers, as well as select Judd concerts.

The alli tour bus will arrive at each location, complete with a registered dietician and brand ambassadors, and offer information on the only FDA-approved weight loss program.

The exterior of the alli mobile tour bus will be outfitted with a flat panel television featuring one of Judd's music videos, along with messages the country superstar welcoming visitors to the alli mobile tour. Select songs from her latest album, Sing, will be broadcast over the buses built in audio system.

Once inside, guests will enjoy an alli and Wynonna-themed decor, complete with guitars, photos, and inspirational quotes reflecting Judd's personal alli health journey. Interactive video booths will allow consumers to offer their testimonials and personal notes of inspiration, all transmittable via email for easy sharing with friends and family. Select videos will be available for viewing on www.mystorymyalli.com. Interactive touch-screen panels displayed on-board will welcome healthy lifestyle pledges and offer participants an alli-branded t-shirt to take away. Before leaving, visitors will receive an alli support pack, complete with low-fat recipes, a measuring spoon, a fat percentage calculator, magnets with inspirational messages, and informational materials on the alli program.


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SOURCE GlaxoSmithKline; alli
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