Music Superstar Signs on with alli to Aid in Healthy Weight Loss
PARSIPPANY, N.J., Jan. 7 /PRNewswire/ -- alli announced today the signing of music superstar Wynonna Judd as the face of the over-the-counter weight loss aid. Its sensible and easy-to-use program led Judd to alli, and she looks forward to sharing her experiences and encouragement with others on their journeys toward living healthier lives.
A virtuoso recognized for her powerhouse vocals and unique blend of rock, blues, country and gospel, Judd has consistently brought her incredible sound and inspirational insight to the masses throughout her illustrious career. Her partnership with alli is a continuation of that mission, as she sets out to motivate others to commit to a new, healthy lifestyle with safe, gradual weight loss.
"alli has allowed me a sense of well-being. I've passed up a lot of products, but with alli I have choices over what I can eat and flexibility; it fits into my schedule. The fact that it is FDA-approved really struck a chord with me because that means it has been thoroughly tested and is safe," said Wynonna. "I hope that I can inspire people to be better...that they can see themselves in me and say, 'If she can do it, I can do it.'"
Judd will appear in a national television advertising campaign scheduled to hit airwaves the week of January 5, followed by a series of print advertisements rolling out later this month. Shot in Nashville, Tennessee, the TV spot shows Judd sharing her story of finding ways to be healthier through the alli program, and the difference it has made in her life. Throughout the year, Judd will also participate in consumer-driven promotions, including giveaways and contests to celebrate a commitment to healthy living wi
|SOURCE GlaxoSmithKline; alli|
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