Wrigley's Orbit(R), Extra(R) and Eclipse(R) Sugar-Free Chewing Gums Awarded American Dental Association's Seal of ... (te Wrigley for being the first chewing g...)

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Wrigley's Orbit(R), Extra(R) and Eclipse(R) Sugar-Free Chewing Gums Awarded American Dental Association's Seal of Acceptance

Date:9/25/2007

te Wrigley for being the first chewing gum manufacturer to earn the ADA Seal of Acceptance," said ADA Executive Director Dr. James B. Bramson. "When you see the ADA Seal on the package of a dental product, you can rest assured that an independent team of experts has evaluated scientific evidence and has concluded the product meets the ADA's criteria for safety and effectiveness and provides oral health benefits. Now, consumers know that if they chew gum that carries the ADA Seal of Acceptance, they are actually doing more for their oral health than just freshening their breath."

Beginning in November packages of Orbit, Extra and Eclipse will feature the ADA Seal of Acceptance, and will be supported with print ads in major magazines, online ads and consumer promotions plus outreach to the nations' dental professionals.

Orbit, Extra and Eclipse sugar-free chewing gums and the ADA qualification process

To be considered for the ADA's Seal of Acceptance, products must withstand demanding review in a variety of areas. Among other things, manufacturers must:

-- Supply objective data from laboratory and clinical studies that support

the product's safety, effectiveness and promotional claims

-- Submit ingredient lists for review and approval

-- Provide evidence that manufacturing and laboratory facilities meet ADA

standards

Other products that have been awarded the ADA Seal of Acceptance include toothbrushes and toothpastes, dental floss, and mouth rinses. For optimal oral health, the ADA recommends brushing teeth twice a day with a fluoride toothpaste, flossing daily, eating a balanced diet and seeing their dentist regularly.

The Benefits of Chewing

Obtaining the ADA Seal of Acceptance for Wrigley's Orbit, Extra and Eclipse sugar-free gums is in addition to Wrigley's ongoing commitment to advancing and sharing scientific research that explores the benefits of chewing gum. Through the Chicago-based Wrigl
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